Is it possible to do well in business, while also doing good for the world?
That’s the question we’re going to tackle today with a gentlemen who’s had a huge impact on my life over the past 10 years, Yanik Silver.
Yanik is one of the original Godfather’s of internet marketing, and one of my very first mentors.
In fact the very first internet marketing event I ever attended, was hosted by Yanik back in 2006 as I was just started to sell my very first ebook, Magnetic Sponsoring.
And he’s also responsible for my introduction to motorsports. Yes, Yanik is the one who got me into racing cars back in 2008 when he took a group of entrepreneurs for his maverick business adventures company, down to Baja Mexico for a 3-day off-roading adventure trip with Jesse James.
From that moment forward, I was hooked, and within a few months I’d be pulling up to the starting line at the longest, most dangerous race in the world… The Baja 1000.
Well today I wanted to bring Yanik onto the podcast for a very important reason… Over the past year or two, we’ve both noticed a huge trend in business, and there are a few names for this trend…
Some call it conscious capitalism, some call it for-better business, and Yanik calls it the Evolved Enterprise.
It is the practice of doing well in business, while also doing good for the world. The trend is growing, and the entrepreneurs who are inspired to adopt this practice have much to gain in the form of sales and branding, in global impact, in personal happiness, and in karma.
So should you turn your company into an Evolved Enterprise, and how do you do that?
Well please help me welcome Yanik Silver to the show, and let’s find out…