Persuasion Triggers: Tapping Into The 4 States Of Your Customer’s Buying Brain… with Jon Benson

  • Why Email Is the Key to Your Business Success
  • Nail Your "Inbox Brand"
  • The Power of Escape
  • "Trademarking": Make Ideas Your Own
  • Example Emails
  • Product Naming Tips
  • The 4 States of the Buying Brain
  • Persuasion Triggers: Wants
  • Persuasion Triggers: Needs
  • Persuasion Triggers: Fears
  • Persuasion Triggers: Actions
  • Storytelling 101
  • The Nightmare Story

Get The Full Class For Just $5!


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About this Class

This is it… The big moment… You’ve spent hours writing a carefully crafted email that you’re about to send to your readers with an exciting offer for your brand new product.

You hit send, and then it happens… Crickets.

The entire day goes by, and you don’t make a single sale.

Why? What happened? What did you do wrong?

Well today you’re going to learn how to solve that problem once and for all as Jon Benson teaches you how to write marketing emails that convert.

Jon is one of the best copywriters in the world, and in fact, he invented the “video sales letter”.

The copywriting formula you’re about to learn today has already helped other entrepreneurs sell $100’s-of-billions of products online, and it will completely transform the results you get from your marketing efforts.

Watch this class to learn:

  • How to identify and solve your biggest email challenges. Jon will teach you three most common problems marketers face when it comes to selling online, and how to conquer them.
  • Why it’s important to provide customers with emotional escapism. Jon explains the three powerful psychological techniques to build escapism, and he shows you how to use them to skyrocket your sales.
  • How to trademark your branding. You’ll learn how to coin phrases and leverage the power of storytelling in a powerful, efficient way. Using this strategy ensures that customers believe in you, your brand, and what you’re offering.
  • The exact formula you can implement as soon as today. This is a 4-step process that hundreds of professional copywriters have utilized so that they can catapult click-through rates and escalate conversions.
  • And finally, transform your entire approach to marketing by recognizing the four states of the buyer’s brain and tapping into all of them prior to a sale.

If you want to write copy that propels your profits, watch this incredible class with Jon Benson now.


About the Instructor

Jon Benson Creator of the Video Sales Letter
Jon Benson is a bestselling author and one of the few copywriters in history to earn over $1B for his customers. Over the past 14 years, he’s earned more than 8 figures online, and helped thousands make their mark online. Jon is the creator of the Video Sales Letter and Email Copy Pro and is CEO of Learn more at
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18 thoughts on “Persuasion Triggers: Tapping Into The 4 States Of Your Customer’s Buying Brain… with Jon Benson”

  1. That is great work by Jon! It’s a good thing it’s divided in so many chapter because there is so much crucial info!

  2. Hey Mike Dillard WOW! Is all I have to say about ‘Jon Benson’ and Persuasion Triggers. Absolutely awesome information as I run an online newsletter. Did I say WOW! … And it’s not ‘whip them out Wednesdays. Excellent information I will be watching this a few times and taking avid notes. Again this is Raymond J. Negron and thank you for your greatness. I’m astonished by this information as it is a deeper dive into nurturing and service. Love it!

  3. Wow John this was massive content man. Thank you so much. I immediately changed the sign-up button on my website to “Look and click here” 🙂 So serious I’m going to apply all these techniques to improve my inbox branding because my open rate is extremely low and the sell rate is literally none. So any improvement is helpful. Thanks again and keep up the good work!

  4. I love it when a message forces me to take a ton of notes. Impact-full content and clear delivery…thanks for your insights!

  5. Great content! Thank you – lots to go over again and again.. there was too much great stuff to go over it just once.

  6. these freaking pop-ups are so annoying i could barely watch one video till the end without being made to lose focus on content of the video

  7. Another genius SMM class! You simply can’t find this stuff anywhere else – down to the actionable practical point. In fact – 1 simple word actually changed completely the way i plan my emails . 1 word…!

  8. Just total wow. There’s more copywriting value in this 1 1/2 hours than all the training courses and webinars I’ve purchased or attended in the last 8 months put together.

  9. Great content so much insight and generosity. Jon is a copywriting genius and is inspiring in the execution of his persuasive stories. Bravo!

  10. I think I love this guy… He brings ideas to me that I’ve never heard anywhere else. I need to take the utmost care when sending emails… that they create an emotional impact on the reader; an emotion that will trigger them to take action now and open the next email and maybe even wait for it expectantly. Jon made the “Penny drop” as they say. I feel now that I understand more now than ever that I need to reach EVERY email recipient Emotionally. I think I’ve been way too intellectual. Thanks

  11. As a newbie I really was thunderstruck over Jon’s presentation. The information opened up my head to how critical is to learn, understand and apply Jon’s methods. I like that he is an available resource to help me.

  12. “Establishing shot” … was that a conscious cognitive slip, like the typos thing You can tell me… 😀


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