Sometimes following a proven formula can work incredibly well. In fact, that’s basically marketing 101…
Find out what’s working for your competitors and other companies, and use that as your starting point.
But what do you do if every single one of your competitors in your industry is failing?
What do you do if everyone assumes that’s just the way it is, and that there’s no solution?
Well, that’s the situation that Jesse Cole found himself in when he took ownership of a small town baseball team that no one cared about.
He had an empty stadium to fill, and so did the rest of the teams in their league who had all but given up.
People just don’t care about baseball anymore, and there’s nothing we can do about it.
Well, Jesse didn’t buy into that, and in fact, he saw it as an opportunity to turn the game and the experience for the fans, on its head.
In just a few short years, he’s turned the Savannah Bananas into a phenomenon.
Today, all 4,000 seats to every single one of their games are sold out, and there’s a waiting list that’s over a year long.
They have an Instagram following that’s grown beyond their city, and now he’s set to revolutionize the game of baseball entirely.
So how’d he pull off this incredible turnaround?
By daring to think and act differently, about everything.
Today’s interview is one of the most amazing and entertaining stories that you’ve ever heard, but it’s also one of the most valuable, because the ideas that Jesse is using to revolutionize baseball, can be instantly applied to your business as well.
Please help me welcome, Jesse Cole…
Music by: Robin Hustin
Song: On Fire
Licensed under a Creative Commons License