If you’re an entrepreneur, there’s a very good chance you’re familiar with Gary Vaynerchuk.

Over the years I’ve watched as Gary’s built one of the biggest personal brands in the world, culminating with the launch of his very own sneaker line that launched last year with K-Swiss.

Well in addition to his personal brand, Gary’s primary focus has been the growth of his media agency, Vayner Media.

Vayner Media is a full service, digital marketing agency for Fortune 500 clients…

If you’re Budweiser, Toyota, or Pepsi and you’re looking to implement a comprehensive digital marketing campaign across all major social platforms and devices, then Vayner is the company you call.

Within the past few years, they’ve grown to more than 700 employees, and revenue that’s now into the 9 figures.

So how did he do it? How did Gary create and scale Vayner Media into one of the fastest growing ad agencies in the world?

We’ll our guest today, has been a big part of their growth…

His name is James Orsini.

He’s VaynerMedia’s COO, and he’s the man behind the scenes whose primary job, is to bring Gary’s vision to life.

Today you’re going to get a completely unique look behind the curtain of Vayner Media.

You’ll find out how James and Gary met, how they run and scale the business, and what you need to look for most, when hiring a COO like James for your business.

Make sure you stick around until the very end, because VaynerMedia has some fantastic mentoring programs from small businesses and solo-entrepreneurs that I was unaware of, and that I think you’ll find incredibly valuable.

Now before we dive in, I want to apologize ahead of time for the popping noise you’ll hear during this interview. After trying several different microphones, we finally figured out that the audio jack on James’ computer was broken, and there was no way to avoid the noise. Thankfully it gets better as the interview goes on, but I just wanted to let you know about it ahead of time.

With that being said, please welcome the COO of VaynerMedia, James Orsini.