A few years ago, there is a very, very good chance that as you were scrolling through your Facebook feed, you saw a video from a guy named Rick Lax.
Rick was sitting in a coffee shop, wearing his white Apple earphones, and he was about to perform a magic trick right before your eyes.
He didn’t have a fancy stage or video crew. In fact, he used nothing more than the built in camera on this laptop.
And that’s all it took…
As you looked down at the number of views his simple videos were racking up, your jaw would drop…
20 million, 50 million, 90 million 150 million…
Over and over again, Rick’s coffee shop videos would go viral and get tens of millions of views, until he literally became the most watched man in the world.
Today his magic tricks have been viewed over 6 billion times.
So was it an accident, or just dumb luck?
How was he actually making money from all of this attention? After all, Facebook doesn’t have a revenue sharing program like YouTube?
And exactly who is Rick Lax and where did he come from?
Well today we get to the bottom of all of these questions, and much more in an unprecedented interview with the man himself.
And I’ll just say this…
Rick is a genius…
None of this was an accident. In fact, it was all based on a system that he’s going to share with you today.
This is an incredibly special interview, as it represents the first and only time that I’m aware of, where a mega influencer like Rick shares their behind-the-scenes business model.
About the Instructor
From 2011 to 2013, Lax worked as a behind-the-scenes consultant for David Copperfield and wrote two books about Las Vegas. He also created the TV show "Wizard Wars", which aired on the Syfy network in 2014.
In 2015, Rick Lax competed on The CW's Penn & Teller: Fool Us. He performed an original card trick called Binary Code, and was the only contestant to fool Penn & Teller during the episode.
Lax continues to work as a show producer and behind-the-scenes magic consultant.
Lax also releases videos on Facebook, where they gain more than a billion views a month.