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About this Episode

Today we’re joined by the one and only Seth Godin to talk about a topic that we live and breath every single day, which is marketing.

Specifically, we’re going to dive into the revolutionary shift that is taking place today when it comes to your marketing, as the internet continues to transform from a tool for spreading a message to a mass audience, into a tool that allows us to reach into incredibly valuable micro-communities.

One of my favorite takeaways from this interview was the answer Seth gave when I asked him two important questions…

First, How do you measure the effectiveness of your marketing today?

And second, do you need to make sure that your message is everywhere, at all times, as the fight for attention escalates.

The answers he gave were unexpected, and incredibly insightful, which was really the theme for this entire show.

If you want to know what you need to do as an entrepreneur if you want to win and thrive, in this quickly changing world, this is the interview you’ve been waiting for.

With that being said, I have a surprise for you guys today…

Over the past week, I’ve recorded a series of six training videos for you that are designed to walk you through the six stages that you’re going to go through in your journey as an entrepreneur.

We’re going to start at the very beginning and we’re going to dive into the changes you need to make to your mind and your body, if you’re currently stuck, and if you want to start making radical changes in your life.

Next, we’ll dive into the one single thing you must do, if you want to build wealth, become successful, and achieve financial freedom.

You’ll learn how to start your very first business in a way that maximizes your chances for success,

How to generate leads and traffic…

How to invest the money your business makes…

And much, much more.

So please enjoy them, and now let’s welcome, Mr. Seth Godin.

Resources:

Seth.blog
This is Marketing
AltMBA.com

Music:

Music by: Rival x Cadmium
Song: Willow Tree
Licensed under a Creative Commons License



About the Instructor

Seth Godin Author, Entrepreneur and Most of All, A teacher
Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.
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