If you’re going to build an online business these days, you must have access to clear and accurate data.

You need to know what activities are producing a return on your investment.

You need to know who’s buying your products, and where they’re coming from.

You need to know what your customers are worth over time.

And this data needs to be accurate.

Without it, you’re flying blind, and as you’ll learn today, getting a solid data foundation in place is easier said than done.

Thankfully, we’re joined by AJ Yager, and Meaghan Connell today, and they own one of the fastest growing data companies in the world for small to medium business owners, PraxisMetrics.

They help create easy to understand, and accurate data dashboard for companies large and small, and in fact, their current list of clients includes Organifi. Black Rifle Coffee, DigitalMarketer.com, and Self Made Man.

As a business owner, I need to know what’s happening in my business.

I need to know that data is accurate so that I can make the right decisions based on what I’m seeing.

I need to pull in and consolidate data from various sources into one dashboard, and I need it to be simple and easy to understand.

A few years ago, these capabilities were only available to extremely large companies who could afford to hire a full-time data analyst, but today, Praxis is providing small 6 and 7 figure businesses with these abilities for a fraction of the price.

So if this is an area of your business that you know you need help with, you’re in for an extremely valuable episode today.