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About this Episode

Some of the biggest questions and concerns I hear from new entrepreneurs, is about competition…

What if there are already a bunch of people offering products and services like mine?

Isn’t the opportunity already gone if that’s the case?

While that might be a logical concern to have when you’re just getting started, the truth of the matter, is that competition is a great sign.

It lets you know that it’s a big market filled with lots of customers who are already spending money.

Now you simply need to figure how to create a competing product that will allow you to attract the attention of just a small part of that massive audience.

This will allow you to secure your beach-head, and then grow from there.

Well, today we’re joined by Eric Casaburi, who has done exactly that.

He started his first gym called Retro Fitness in 2004.

As you can imagine, the gym industry is incredibly competitive, and filled with risk… You have to sign a lease or buy real estate, you have to spend a ton of money on equipment and employees, and you have to compete against the guys who are right down the street.

Despite those barriers to entry, Eric has managed to grow Retro Fitness into more than 150 locations around the country, and $150,000,000 in revenue.

Well today, you’re going to find out how he’s managed to compete so successfully in such a crowded industry, and how you can use the same strategies in your business.

Without further ado, please help me welcome, Eric Casaburi.

Resources:

RetroFitness.com
OwnARetro.com
EricCasaburi.com
Color For Profit

Music:

Music by: Blooom & Ghost’n’Ghost
Song: Desire
Licensed under a Creative Commons License



About the Instructor

Eric Casaburi FOUNDER - RETROFITNESS
Eric Casaburi’s entrepreneurial spirit and love of fitness have flourished since the age of thirteen, beginning with his first job at a local gym. Possessing the courage, energy and fearlessness to fuel a small army, Casaburi opened his first business at the age of 23 and launched his first franchise, Retro Fitness in 2004. He has since grown his passion for health and well-being into a $150,000,000 a year business giant. There are currently over one hundred and fifty Retro Fitness clubs serving over 500,000 members across seventeen states, and another one hundred and fifty are in the pipeline.
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