If you’ve been a listener of the show for awhile, you know that I have plans to launch an apparel line for Self Made Man here in the coming year.
So why do I think that’s an important step to take for my business, and for yours as well?
Well I’m of the opinion that great brands stand for something that’s far bigger than their product or service. They stand for a set of beliefs, or values, or a way of looking at the world.
Your biggest fans want to live that message and wearing a specific brand’s clothing becomes a part of the way they identify their values to others and express themselves.
But this is certainly not a case of build it and they will come.
When it comes to clothing, there is definitely an intangible cool factor that must be captured.
So how do you do that, how do you create a brand that people will want to wear?
Well to help us crack that code, we’re joined by Chris Pfaff, the Founder of Young & Reckless apparel.
Chris has a hell of a story, and has managed to grow Young and Reckless to more than $30 Million in annual revenue.
Today he’s going to decode this industry for you from beginning to end.
We’re going to talk about creating a brand that people care about, where to get your apparel designed and printed, how to test which designs will sell best before purchasing inventory, and even how to market your brand on social media which was an extremely valuable portion of this episode.
You’ll even find out why he suddenly became the target of the Hell’s Angels biker gang, thanks to a horrible mistake that was made by one of his designers.
If you want to learn how to take your brand to the next level, this is an episode you don’t want to miss.