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How To Execute a $25 Million Product Launch…Fernando Cruz

How To Execute a $25 Million Product Launch…Fernando Cruz

  • Fernando Cruz
  • 0

About this Episode

Today we have an incredibly rare opportunity to go behind the curtain, of two of the biggest product launches in history…

I’m referring to last year’s launch of Palm Beach Confidential.

If you’ve been in the Self Made Man audience here for the past few months, you’ve seen me endorse and promote this publication the last two times they’ve opened it up for new customers.

Palm Beach Confidential is the best research publication out there for the crypto-currency industry, and it’s run by a previous guest of the podcast, and former hedge fund manager, Teeka Tiwari.

Well in the past nine months, they’ve sold over $70,000,000 worth of subscriptions to the Confidential newsletter, and the man behind the curtain who pulled that off is here with us today…

Fernando Cruz is going to take you behind the scenes, and we’re going to break down the most important things you need to know when it comes to holding a massive product launch, and the mistakes you need to avoid.

We’re also going to dive into my numbers as an affiliate, which is extremely important because it turns out that I have the most responsive list that they’ve ever seen.

In a single $25,000,000 launch, the value of my readers like you guys was 700% higher than the next affiliate.

Why is that?

Why is my audience 7 times more responsive than anyone else’s, and how can you start to build this kind of relationship with yours?

We’ll dive into that and much much more here today in this exclusive interview with Fernando Cruz, as we go behind the scenes of their two $25,000,000 promotions for Palm Beach Confidential.


Follow Fernando on Facebook


Music by: RetroVision
Song: Hope
Licensed under a Creative Commons License

About the Instructor

Fernando Cruz Director of Marketing at Legacy Research
Fernando Cruz is the Director of Marketing at Legacy Research (Bonner & Partners, Palm Beach Research Group, & Casey Research). He directed the launch of Palm Beach Confidential to more than $70,000,000 in revenue within the newsletter’s first 9 months of publication.
Did you enjoy this episode? Leave your feedback below!

2 thoughts on “How To Execute a $25 Million Product Launch…Fernando Cruz”

  1. Mike, this presentation is extremely well put together. I have followed Mr. Bonner and his associates at Palm Beach Financial Publishing for a while now. They seem to know what they are talking about. I congratulate you on promoting them to the degree that you shared your own email list with them and that your list was the third most responsive in their entire campaign. It says a lot about how dedicated your list members are too you. I am really looking forward to the rest of your course.

  2. Thanks Mike for making this presentation on product launch possible. Gleaned some nuggets such as that the money isn’t in the list but in the relationship. Thanks Fernando Cruz.

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