I think you’ll find today’s episode is extremely interesting for two reasons…
When Teneshia Jackson decided to make the leap into entrepreneurship, she did so with nothing more than two suitcases, guts, and an idea…
From her previous career, she’d identified an underserved niche in the marketing industry…
Creating marketing campaigns for companies that were designed to speak directly to multicultural audiences.
So she started a marketing agency from scratch to help them do exactly that.
Today, EgamiGroup is an award winning agency with clients that include Proctor and Gamble, HBO, Target, Verizon, Oprah, and Major League Baseball.
It’s an incredible accomplishment, and today she’s going to teach you some incredibly valuable lessons when it comes to starting a business from scratch, identifying your entrepreneur type, and how to overcome the hurdles all new business owners face in the beginning of their careers.
But that’s not all…
I have to admit that this interview was fascinating for me for a few reasons… One of which is the fact that I understand the value of creating marketing messages designed to appeal to different cultures, but that it’s never occured to me to do so.
I was born and raised in San Antonio Texas which is one of the most multicultural cities in the United States, but I don’t look at people in terms of race or culture.
We all have our biases when it comes to evaluating and judging others who do not look or sound like us, and we all deal with those biases in different ways. My way has been to intentionally ignore these differences, and to judge people based on their words and actions alone.
So it was quite a light-bulb moment for me when I heard Teneshia’s story on how she’s built an incredibly successful business by directly acknowledging these differences, and creating marketing campaigns that intentionally speak to them.
The bottom line is that you’re going to learn a lot today in an interview that I thoroughly enjoyed, and I believe you will as well.
With that being said, please help me welcome, Teneshia Jackson Warner.
The Dream Project
Track: ROY – Shining [NCS Release]
Music provided by NoCopyrightSounds.
Free Download / Stream: ncs.io/Shining/p>
About the Instructor
As CEO, Teneshia has led the agency from a dream concept to a thriving multi-million dollar business, delivering award-winning work for major brands, such as Procter & Gamble, Verizon Wireless, Dasani, Rosa Regale, General Motors, Target, KFC, Major League Baseball, Delta and more. In 2012, Teneshia released her first book, Profit With Purpose: A Marketers Guide to Deliver Purpose-Driven Campaigns to Multicultural Audiences, which earned rave reviews as the first-of-its-kind to be focused on multicultural, purpose-driven marketing.
Teneshia is the recipient of a number of career awards, including the coveted Black Enterprise Rising Star Award, Black Enterprises Forty Under 40, AdColor MVP and The Network Journals Forty Under 40 Award. Shes also been featured in Entrepreneur magazine, Essence magazine and Black Enterprise, along with guest appearances on ABC News and The Steve Harvey Show for her entrepreneurial and purpose-inspired successes.