The Most Effective Way to Grow Your Business… with Stephen MR Covey

The Most Effective Way to Grow Your Business… with Stephen MR Covey

  • Stephen MR Covey
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About this Episode

One of the single biggest points of leverage in a person’s life, is one that is often overlooked and taken for granted.

It is trust.

If you want to dramatically increase your success and effectiveness as an entrepreneur, as a leader, as a spouse or partner in a relationship, and with your customers, you must begin that process at the level of trust.

If you drive down to the core of who we are as a social species, trust is the most valuable asset in the world, because trust means safety.

Trust is often the difference between life and death. A lack of trust is what allows us to avoid dangerous people or situations, and it’s also what allows us to function as a society as we drive down a road towards other people at 70 mph with nothing more than a painted line to seperate us.

When you have trust, you can let your guard down. It means you can turn off the security guards in your brain that keep you on alert and looking for danger, allow yourself to go into the part of your mind that’s creative and abundant.

When people trust each other, it creates speed of efficiency, because you know that you can count on the other person to do what they said they would do.

It creates loyalty with consumers who learn that they can trust you and your company to keep your promises.

Your goal, is to become the high-trust person and brand in your market. If you can establish trust over time, you will win, so to help us learn more about trust is the man who literally wrote the book on the subject, Stephen MR Covey.

Stephen is the heir to the Franklin Covey empire. He is the CEO of one of the largest and most successful business consulting firms in the world, and he is here today to teach you how to take your life and your business to the next level, by becoming a person and a brand of trust.

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About the Instructor

Stephen MR Covey Co-founder of CoveyLink and of the FranklinCovey Global Speed of Trust Practice
A sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and high performance, he speaks to audiences around the world. He is the New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust, and coauthor of the #1 Amazon bestseller Smart Trust. He advocates that nothing is as fast as the speed of trust and that the ability to establish, grow, extend, and restore trust with all stakeholders is the critical leadership competency of the new global economy. Stephen passionately delivers that message and is skilled in enabling leaders and organizations to experience the dividends of high trust. Audiences and organizations alike resonate with his insightful, relevant approach to real-time issues that affect their immediate and long-term performance.
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