One of the single biggest points of leverage in a person’s life, is one that is often overlooked and taken for granted.

It is trust.

If you want to dramatically increase your success and effectiveness as an entrepreneur, as a leader, as a spouse or partner in a relationship, and with your customers, you must begin that process at the level of trust.

If you drive down to the core of who we are as a social species, trust is the most valuable asset in the world, because trust means safety.

Trust is often the difference between life and death. A lack of trust is what allows us to avoid dangerous people or situations, and it’s also what allows us to function as a society as we drive down a road towards other people at 70 mph with nothing more than a painted line to seperate us.

When you have trust, you can let your guard down. It means you can turn off the security guards in your brain that keep you on alert and looking for danger, allow yourself to go into the part of your mind that’s creative and abundant.

When people trust each other, it creates speed of efficiency, because you know that you can count on the other person to do what they said they would do.

It creates loyalty with consumers who learn that they can trust you and your company to keep your promises.

Your goal, is to become the high-trust person and brand in your market. If you can establish trust over time, you will win, so to help us learn more about trust is the man who literally wrote the book on the subject, Stephen MR Covey.

Stephen is the heir to the Franklin Covey empire. He is the CEO of one of the largest and most successful business consulting firms in the world, and he is here today to teach you how to take your life and your business to the next level, by becoming a person and a brand of trust.