Is there such a thing as bad press, and what would you do if you were Bill Gates’ PR agent right now?
Those are two questions I asked our guest today, Kristina Kennedy, who’s the Co-Founder of KickStand Public Relations.
One of the most overlooked, and under-utilized resources that business owners can use to get attention and grow their businesses right now, is PR.
The media is an insatiable machine that is always hungry for newsworthy stories, and if you learn how to feed them, you can turn their networks into a massive advertising channel for you and your business.
But with that being said, PR has traditionally had a lot of weaknesses that have given modern marketers pause, like the inability to digitally track the results, and provide clear ROI data.
Well, Kristina and her team at KickStand have fixed that problem.
They use modern data and tracking systems to help you increase the attention your stories get, and measure the return on your investment.
Ultimately, they are one of the few PR companies in the world who can answer the question you’re going to ask them…
Did this campaign cost us money, or did it make us money?
You may be ready for PR right now, or you may not, but either way, this is an interview and a company you’re going to want to keep in the back of your mind for future reference.
So what should Bill Gates do right now?
Please help me welcome Kristina Kennedy, and let’s find out…