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What Should Bill Gates Do? With Kristina Kennedy

What Should Bill Gates Do? With Kristina Kennedy

  • Kristina Kennedy
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About this Episode

Is there such a thing as bad press, and what would you do if you were Bill Gates’ PR agent right now?

Those are two questions I asked our guest today, Kristina Kennedy, who’s the Co-Founder of KickStand Public Relations.

One of the most overlooked, and under-utilized resources that business owners can use to get attention and grow their businesses right now, is PR.

The media is an insatiable machine that is always hungry for newsworthy stories, and if you learn how to feed them, you can turn their networks into a massive advertising channel for you and your business.

But with that being said, PR has traditionally had a lot of weaknesses that have given modern marketers pause, like the inability to digitally track the results, and provide clear ROI data.

Well, Kristina and her team at KickStand have fixed that problem.

They use modern data and tracking systems to help you increase the attention your stories get, and measure the return on your investment.

Ultimately, they are one of the few PR companies in the world who can answer the question you’re going to ask them…

Did this campaign cost us money, or did it make us money?

You may be ready for PR right now, or you may not, but either way, this is an interview and a company you’re going to want to keep in the back of your mind for future reference.

So what should Bill Gates do right now?

Please help me welcome Kristina Kennedy, and let’s find out…

Resources:

MeetKickstand.com
Follow Kristina on LinkedIn

Music:

Track: Levianth & Acejax – Real Love [NCS Release]
Music provided by NoCopyrightSounds.
Watch: youtu.be/VMqiNvYa9zA
Free Download / Stream: ncs.io/RealLove

About the Instructor

Kristina Kennedy PARTNER, COO of Kickstand Communications
Kickstand brings stability to growth brands in the high-stakes, fast-paced tech sector. Leaning on the combined 20+ years of marketing and communications experience of founders Molly George and Kristina Kennedy, we help today’s most innovative brands — from promising startups to Fortune 500 staples — scale and navigate the communications challenges that come with growth in the 21st century.

Kristina was putting her MIT MBA to good use on the East Coast, building and scaling marketing teams from the ground up, and successfully launching countless consumer tech brands into market, and after years of working in-house at some of the country’s leading startups, they pooled their complementary expertise and set out to create a better agency. Today, every Kickstand client benefits from the perfect balance of consumer-driven creativity and B2B-backed client insights and sales enablement.
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