7-Figure Sales Presentations Webinar

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Please NOTE: This script, emails, and the images are Copyrighted by Mike Dillard Media, LLC. You have permission to study this material and use it as inspiration for your sales materials, but you do not have permission to share it with anyone, or to copy it directly.

How To Create A 7-Figure Sales Presentation…

Hey everyone, Mike Dillard here and welcome to today’s training session, I’m extremely glad that you made it, because today I get to pass along a skillset to you, that completely changed my life years ago…

And that skillset is the ability to sell millions of dollars of any product or service you want, automatically.

So I’m constantly asked how to create effective sales presentations whether that’s a sales letter, a sales video, or a webinar, so today I’m going to take you behind the curtain and show you exactly how to create all 3 of those.

And my secret is this guy…

I like to think of my sales presentations as sales robots, who sells all of my products and services for me automatically, and that’s how I’d like you to think about them as well.

And when you program him with the right information, he’s incredibly effective.

In fact he’s made me and my businesses over $50,000,000 in the past 10 years, and today I’m going to show you how to create your own sales robot just like him.

So whether you’re selling, ebooks, online education courses, insurance, real estate, raising capital for your startup, coaching and consulting, a network marketing business, membership site, personal training services,

Or anything else that you can possibly think of…

Today I’m going to teach you how to sell your products or services, in a really awesome way that makes everyone feel good, without ever having to talk to a single person in the process. In fact, you will become the hunted instead of the hunter, and your customers will come to you.

I’m going to show you exactly how to do that, even if you’re an extremely shy, and introverted person who shudders at the thought of having to sell anything to anyone.

And I’m going to show you how to sell your product, without spending a dime of your money on advertising, or cold calling anyone… Ever…

And I’m going to teach you this process, by showing you how I’ve used it over the past 10 years, to sell tens-of-millions of dollars of my own products and services online, in three real world case studies…

The first example we’ll go over this this sales presentation that I wrote when I was 27 years old, and that went on to make over $25 MM in sales.

Then I’m going to walk you through this VSL presentation, which produced over $138,000 in 7 days, and an on-going residual income that’s currently at $48,000 per month.

And if you stick around to the end, I’m going to walk you through this presentation and show you how it’s currently producing up to $256,000 per month in sales.

So I’m going to take you behind the scenes of three different sales presentations,

and yes I’m going to show you actual screenshots from my shopping cart so you can verify that those numbers are real and accurate.

And these presentations are for three different products, with three different price points, in three different industries.

Every single one of them is totally automated, which means they do 100% of the telling and selling for you,

And all three of them work really really well, because they all use the same exact selling process I’m going to teach you today. Basically it’s a recipe, and if you follow the recipe, there’s a very good chance you’ll get the result.

Now before we start the training content, I need to go over some basic housekeeping to make sure everyone here is on the same page and to kick out the riff-raff.

So Let’s Start With My Primary Goal For You Today…

Which is to prove to you beyond a shadow of a doubt, that every single person on here can do three things…

1: You can learn how to create a simple, automated sales presentation that can make your business millions of dollars per year, without having to talk to a single person in the process.

2: That you can sell a product or service without being pushy or manipulative in anyway. In fact your prospects will look at your with gratitude and appreciation when you use this process.

3: And that you can implement this strategy no matter what your personality type is, or what kind of budget you have.

Why This is Important To You…

Learning how to do this will change your life forever, and by change your life, I mean that you’ll never have to worry about money again.

When you have the ability to sell a product on demand, you have the ability to make money on demand.

I struggled as an entrepreneur for six years. For six years I chased people, I begged people, and I never made a dime. And then I learned this skillset, and within 18 months, I’d made my first million dollars when I was 27, but I’ll tell you more about that, and show you exactly how I did it later in the session.

And by the way, if you haven’t done so already, please make sure you close down Facebook and have a pen and paper handy to take some notes, because you will definitely want to.

Alright, so here’s our specific agenda for today’s training…

  • Taking a complete stranger on the internet, and inspiring them to pull out their credit card and buy your product or service is one of the biggest challenges on the planet.
  • There are very specific series of psychological switches that must be flipped in their brain, in order to get them to go from a stranger, to a customer, and today you’re going to get that formula.
  • There are 12 switches, I’m going to show you how to program your little sales robot with all 12. Once you do, you will have an extremely effective sales presentation for ANY product or service, and an automated selling machine that works like crazy.
  • If you are shy or introverted and the thought of selling anything to anyone makes you sick to your stomach, I totally get it, because that’s how used to be until I found this strategy. Once I did, everything changed, and if you’re the same way, I’m going to change your life today.
  • Now the difference between someone who makes $50,000 to $100,000 per year selling a product or service, (such as insurance or real estate) and someone who makes $1 MM+, is scale.
  • So I’m also going to teach you how to use some amazing, brand new technology that’s available today, to automate your presentation so that it can act as your own personal sales force that tells your story and sells your products for you, 24/7. I don’t own the company, it’s simply one of the tools I personally use in my own business.
  • There are three types of sales presentations you can use… There’s the written sales letter. The video sales letter, and the webinar. If you’ve been online at all for the past decade, you’ve seen all of them, and today I’m going to show you how to create those same presentations for your business and show you which one you should use for your specific products.
  • Next, we’re going to talk about eyeballs. If no one sees your presentation, it’s worthless, so I’m going to show you how to put your presentation in front of thousands of people in your target audience every single day, without spending a dime out of your pocket.
  • And last, but not least, I’m going to show you how to create your sales presentation in a way that’s so honest, transparent, and valuable to your prospects and audience, that they will actually thank you for sharing it with them, and tell their friends and colleagues about it as well.
  • In total, it’s probably going to take me around 90 minutes or so to go through everything, so please make sure you’re paying attention.
My Background:

Now as for my qualifications when it comes to teaching this topic, well many of you have probably heard my story, so I’m going to keep this mercifully short…

I created my first sales presentation in 2007 which I’ll show you here in a bit. It was for an ebook that I had written, and I started to sell it online using this formula.

Within 18 months I was able to go from dead-broke and waiting tables,

to selling over $500,000 worth of that book and it’s related courses every single month.

In 2010 my passion had turned towards finance and investing. I didn’t know much about the subject, but it’s all that I ever talked about, so I started a new business in that niche.

So to launch that business I created another sales presentation using the method I’m going to show you today. The results?

That presentation produced $3.2 million in revenue it it’s first 7 days, and by the end of the first year, it would produce over $10,000,000 in sales.

Over 400,000 entrepreneurs subscribe to my email newsletter, and I currently have one of the top podcasts in the world in iTunes,

with guests like Tony Robbins, and Daymond John from Shark Tank.

Obviously it goes without saying that having that level of financial success has been great, but what’s really mattered most, is the lifestyle that learning how to sell has allowed me to live, which is a life of complete freedom.

There are some really big moments in my highlight reel that I’m incredibly grateful for, like spending two weeks on Necker Island with Richard Branson,

or racing in the Mint 400 with Patrick Dempsey,

or having the freedom to live in Aspen for two months every summer…

But what learning how to sell has provided that I’m most grateful for over the years, has been the little things…

Like having the freedom to wake up every morning whenever I want, or buying food and clothes without ever having to look at the price tag,

or having the ability to provide substantial support to causes that I care about like the Make A Wish Foundation where we were recently named Corporation of the Year in Texas,

and as one of the 100 Members of The Well for Charity: Water, along-side Tony Hawk, quarterback Matthew Hasselbeck, Jeff Foxworthy, the co-founder of WordPress, Matt Mullenweg, and Gary Vaynerchuk.

So now that you know a little about my background, is this material and training session today, going to be useful and relevant to you? Who is this for?

  • If you make your income though the sale of a product or service, then yes this is especially for you.
  • If you are an business owner, entrepreneur, or inventor, who wants to sell millions of dollars worth of your product, or raise money for your startup, then this is for you.
  • If you are a shy or introverted person who cringes at the thought of selling anything to anyone, but you know that if you could just figure this out, it would change your life forever, this is especially relevant to you, and will solve that problem once and for all.
  • If you have a cash flow problem in your personal life or your business, and if you’d like to learn a skillset that can increase your income by 3-10X within the next year or so, then this is for you.
  • And finally, if you want to learn how to create and scale an automated sales campaign that will allow you or your business to go from making 5 or 6 figures in income per year, to 7 or 8 figures, then today’s training session will show you exactly how to do that.

Now with that being said, I have some house rules before we dive into the content…

  • I refuse to pander to anything that resembles or supports a get-rich-quick mentality. So if you’re looking for some kind of a do-nothing type of miracle sales gimmick that will just magically make you rich, I’m sorry to say that you will certainly not find that here, nor anywhere else, because there is no such thing. I’m going to teach you a skill-set today.
  • The process I’m going to share with you today works as well as it does, because it’s based on honesty, transparency, and empowerment of the customer. Unfortunately this formula can also be used by bad people to do bad things. If you are someone who wants to manipulate or take advantage of people for your own personal benefit, this is not for you, and I would appreciate if you would leave the room now. Ultimately, the only way to get what you want in life, is to help others get what they want, so if you do not have a sincere desire to help others and deliver an incredible amount of value to others, then this isn’t going to work out for you.
  • I’ve just thrown some pretty big numbers at you here over the past few minutes. I’ve told you that I made my first million dollars while in my 20’s. I told you that my second company made $3.2 Million in its first 7 days of business using this process, and that my companies have produced over $50 Million in revenue over the last 10 years. I think it should be fairly obvious, but I’ll say it anyway… My results are not even remotely typical. It took me years of study and work to figure this stuff out, and to master this process and while I can give you a massive shortcut today, you will ultimately have to put in the required time and work.And while I hope that you surpass my levels of success as a handful of my students actually have, I’m not going to remotely suggest or claim that you’re going to make a dime because I don’t have control over your decisions and actions.Following our theme of honesty and transparency today, we both know that the vast majority of people who watch or buy training materials of any kind will never get any results or make any money at all, just as most people who bought a Bowflex have it sitting in their garage collecting dust.They want the end result, but at the end of the day, they’re simply not willing to put in the time or work to make it happen. The one’s who do, get the reward.

Alright, so if you’re still with me after that little rant, dive in and get to work…

How to create a 7-figure sales presentation – Step 1:

So right now I’m going to show you how to create a sales presentation that that has the ability to sell $1 Million dollars or more worth of your product or service this year.

So let’s start by defining what that kind of presentation looks like and what features it must contain.

In essence, you can think of it as the perfect sales robot.

1: It works for your 24 hours per day, 7 days per week. It never gets tired. It gives the perfect sales pitch every single time, and it can give that pitch to an infinite number of people.

2: It has the ability to take a complete stranger, and provide them with all of the information they need in order to make the decision to buy at that moment in time.

3: It answers and addresses all of their questions or objections for you, so you don’t have to,

4: And finally, it has the ability to accept their credit card as payment and process the order.

So what’s really important here, is that a 7-figure sales presentation… Your robot if you will… Is completely automated. It never requires your personal participation at anytime in the selling process.

And that’s they key, because that means it’s infinitely scalable, and that scalability is the difference between you making $50,000 per year, and $5 Million.

It’s why real estate agents, insurance salesman, doctors, lawyers, car salesman, and chiropractors all have a virtual ceiling on their income. The sales process requires their personal participation.

Back when I made this realization, I had a very different motivation that inspired me to start figuring this process out.

By the time I was in college, I knew that I wanted to work for myself. There was just no way that I was willing to let someone else dictate when I had to work, and how much I could make for the rest of my life.

So I started to explore all kinds of different business opportunities, but no matter what I did, I always ran into the same problem…

In order to make money, you had to eventually sell something to someone, which is obviously the definition of a business.

But I hated selling. I was horrible at it.

I was super shy and very introverted, and the thought of talking to a prospect in person, or over the phone petrified me.

I thought they would judge me. I thought they would reject me, or that I was being a nuisance and they’d get mad at me.

And that I’d basically end up looking like this guy…

So I did what most people would do in that situation… I started posting links and telling people about my products online in forums or on social media sites which just pissed people off.

I’d ride my bike around shopping mall parking lots at night. I’d post fliers on phone poles, I’d buy leads, and everything else I could possibly find, and I hated every single minute of it.

I couldn’t figure out why other people could take the exact same product or service, and sell millions of dollars of it, while I couldn’t sell any, especially after years of trying every single thing they suggested.

I’d constantly have to fight back that thought that I’m just not cut out for this. That I just don’t have what it takes.

And if you’ve ever felt like this as well, there’s a reason.

This skill-set wasn’t taught to any of us. We’re not offered “how to become a sales wizard” classes in school, so the only way you’d even have a chance or learning how, is if you happened to take a sales job at some point once you’re in the real world.

So don’t be hard on yourself, because this isn’t common knowledge.

You have to seek it out, which is what you’ve done here today, and you’ll be glad you did.

So while I hated the thought of selling and my constant failure at it, I hated the thought of being broke for the rest of my life even more, so I kept hacking away at this business thing for the next 6 years, without zero success.

And finally… In year 6, I was waiting tables at a PF Chang’s during the day, and being mentored by some great coaches named Mark and Todd at night, who started to teach me how to have confidence with people over the phone, and slowly but surely, I started to turn the corner and get results.

Within a few months, I’d acquired dozens of customers and make a tiny bit of money for the very first time, but instead of feeling elated, I felt devastated inside

Why? Because I’d spent the past six years of my life overcoming my fears, and now that I had, I realized that if this is what my life will be like… If I have to call 50 strangers a day chasing after people to pitch them on a product and overcome objection after objections to close the sales for the rest of my life, I had no interest in doing that.

So I had a choice.

Either I had to figure out a way to build my business in a way that I’d enjoy, which meant I’d never have to chase people down, pursue them, pitch them over the phone, or convince them of anything…

Or I’d have to go start over from scratch doing something else.

So I decided to look for a solution… And I found something that would change my life forever…

I discovered the concept of direct response marketing.

Direct Response is a type of marketing campaign designed to create an immediate action and even sell products right in the ad, without the need to talk to a prospect first.

I realized that I could simply write or record a sales presentation that would do all of the telling and selling for me, which took ME out of the equation. I could essentially SELL without being there in person to screw it all up.

So I bought every book and course on direct response marketing I could find, and I started writing my first sales presentation which was this letter on a simple little website I made from scratch.

And this is a picture of that first letter here. It was 18 pages long and those 18 pages could take a complete stranger on the internet, educate them about my $39 book, and take their order.

And in fact, here’s a picture of one of the original copies I’d have printed at Kinko’s every week.

Within a few weeks I had replaced my income waiting tables, and told my boss goodbye.

As I was about to throw my uniform into the trash, he said keep it. Because I’d probably be back in a month.

Well I did come back. About a year later to have lunch, and I drove there in my brand new $180,000 Aston Martin.

Within a few months, I was selling 50 copies of that e-book per day. If you do the math, that’s $2,000 in sales per day, or $60,000 per month.

I’d done it. I’d figured out a way to sell any service or product online, and I never had to speak to a single person over the phone or in person to do it.

Within the next two years, I’d go on to create additional courses to sell, and I wrote more sales letters.

By 2009, my sales presentations were producing over $500,000 per month in automated revenue for me.

My life would never be the same again, and once you acquire this skill-set, the same will be true for you.

So what’s the secret?

How can you write a letter that can grab the attention of a stranger, inform, educate, and inspire them to buy your product a few minutes later?

It’s psychology.

Think of a human brain as having 12 different psychological switches on it. Well it’s no coincidence that our sales presentations (or our robots) have 12 different components or triggers, and each one is designed to flip its corresponding switch.

When all 12 of them are switched from off, to on, the brain gives the green light to make the purchase.

SO we’re going to dive into those now.

This is the good stuff. This information is literally worth millions and millions of dollars to your business, so listen up.

And before I forget, this is critical…

When it comes to selling any product or service, you have to understand what you’re really selling, and this analogy will help you do that. Write it down.

“No one buys a drill because they want a drill. They buy a drill because they want a hole.”

No one’s buys a home gym membership because they want to go to the gym. They buy a gym membership because they want to feel good about the way they look in the mirror.

No one buys a course on marketing because you want to read a course. You buy a course on marketing because you want to make more money.

So make sure that you realize that your customer is not actually buying the product or service they’re buying. They’re buying the benefit or result it will give them.

Ok, so now that we have that covered, here’s Step 1 of our Formula that we’re going to program our robot with…

Step 1: Identify your target audience. “Is this for me?”

Someone seeing your sales presentation must know whether or not it’s relevant and useful to them within the first 3 seconds or they will leave, so answering the question “Is this for me” is our very first step.

This is usually done in the very first sentence of text, (commonly referred to as a “pre-headline”), such as “Attention entrepreneurs…” or “Attention ladies…?”

If it’s unclear and they have to guess whether or not this information applies to them, they will leave.

Here’s an example of how I did that on my first letter for Magnetic Sponsoring…

So the first thing we’re going to tell our robot to do is, Identify Your Target Audience.

Step 2: Identify the problem or desire – “Can it help solve my problem?”

In this section, you’re going to name your target audience’s biggest problem, challenge, and desire. The more specific you are, the better.

This is typically done in the headline, and continues into the first few paragraphs of your presentation…

For example, “Here’s How To Get Off The Yo-Yo Diet, And Finally Lose Weight Permanently…”

Or as in this Video sales presentation here, “How to grow your business, grow your wealth, and make a difference in the world.”

My target audience for this sales message is entrepreneurs, so what do most entrepreneurs typically desire most?
They want to grow their business. The want to make money, and they want to do so in a way that helps others and makes some kind of positive impact, so those are the three things I put front and center in my headline…

So the second thing we’re going to teach our robot to do is, Identify the problem or desire

Step 3: Create The Bond – “Do they REALLY understand what I’m going through?”

So after we identify their biggest pain or desire, we need to establish rapport.

So the third step on our formula, is the called the bond, because this is where we want to empathize with our audience, and we want to create a common bond with them based on shared experiences, problems, and frustrations. This is best done by telling your story of how you had the same kind of challenge, which lead you to the discovery of a solution.

This is commonly summarized as “Feel, felt, found”. I know you how you feel. I felt the same way, and then I found a solution…”

The more open and honest you can be here when it comes to sharing your personal story of pain or frustration, the better.

The reason I was able to sell millions of dollars worth of my ebook, is because I knew exactly how my prospects felt. I lived their pain. I knew exactly what it was like to feel a lack of confidence, to try and try and try for years to make money, and build my business, without success…

To deal with the doubts from friends, or to constantly wonder what was wrong with me, and to fear the thoughts of what my life would look like if I failed…

It is that shared experience that brought us together, just as this shared experience… The frustrations and challenges of learning how to sell the products and services you love, has brought us together here today.

So the third thing we’re going to tell our Robot to do is, Create The Bond

Step 4: Present the Solution. – “How did you solve it?”

This is where we unveil the solution that we’ve discovered or created.

For example, “After five years of this vicious cycle of losing weight and then gaining it back, I decided to take matters into my own hands. The result is a simple, easy to use, nutrition system that will finally allow you to lose that extra weight, and keep it off permanently. It’s called, the Paleo Protein Shake 2000…
So step 4 is Present the Solution

Step 5: Establish Your Credentials – “Why Should I Believe You?”

This is the part in your presentation where you dive into your bio and tell people about yourself, and why they should listen to what you have to say about this product or service.

Now it’s very important to note, that you do not need any kind of actual title, credentials, or accreditation of any kind. The only thing you need, is your story and personal experience.

That’s it.

How do I know about this problem?

I lived it.

How do I know the solution works?

I used it.

That’s it.

And you can even tap into the credibility of others.

For example…

“In order to create the Paleo Protein Shake 2000, I partnered with the foremost authority in the world on health and fitness, Dr. John Smith.”

So step 5 for our robot is, present your credentials.

Step 6: Educate Them – “Do you really know what you’re talking about?”

One of the promises I made to you at the beginning of this webinar, is that I’d help you create a presentation that your prospects will love and thank you for.

We doing that by delivering actual value into the presentation. We teach them and educate them. And a few amazing things happen when you do that…

First, they very act of teaching positions you as an educated authority on the subject matter at hand. This builds trust.

And second, it creates something called “goodwill.”

Before your customer has even spent a dime with you, you’re demonstrating that you’re willing to help them, educate them, and give value to them free of charge.

This goodwill deepens that level of trust and comfort even further.

If you educate your prospects and create a real epiphany for them, they’ll never forget about you, and they’ll tell their friends.

This is the key from transforming yourself from a salesperson in their eyes, into a trusted advisor.

So let’s program our little robot with this data, and which is Educate Them.

Step 7: Show The Benefits – “How will this help me?”

Alright, so

During the education process, we’re also going to talk about the features and benefits of our product or service.

And what you need to know here, is the difference between a feature, and a benefit.

A feature is what a product has or does. A benefit is what it does for the consumer.

Features tell. Benefits sell.

Features = what it is, has, or does. Benefit = what those things do for you.

Here’s an example of what most people consider benefits…

“The Super Deluxe Drill has 5 speeds. Quick release drill bits, a custom carrying case, and an extra battery.”

But they’re not. Every single one of these things is a feature. Not once is a benefit mentioned.

So let’s try this again…

The Super Deluxe Drill has 5 speeds which will allow you to easily drill through the most challenging materials, and the toughest of walls.

Our patented quick release will allow you to quickly change drill bits without the need for additional tools.

The custom carrying case will help you keep your garage clean and organized, and you’ll never have to worry about losing your drill bits again.

And you’ll never have to worry about running out of power in the middle of an important project thanks to the extra battery.

The key to turning a feature into a benefit, is through the use of a bridge word or phrase such as

“will allow you to… will help you… providing you with… or makes it simple, easy, fast, effortless, etc…”

So remember, features tell, benefits sell.

So let’s write that down here for Step 7, which is to show the benefits!

Step 8: Give Social Proof – “How can I be sure this really works?”

So at this point in the presentation, your prospects who are still reading or watching, have a genuine interest in your product or service. They’re involve emotionally, and now their brains are trying to find problems or threats.

No one wants to be the first person to try eating a strange plant, because the results are unknown, and could be deadly.

It’s no different with your product. If they’ve never made a purchase from you, they could get burned.

But on the other hand, if you see others eating and enjoying that plant just fine, then your brain will disarm its warning system, and give you the green light to eat it as well.

So we need to flip this switch from red to green, and we do that through the use of testimonials from existing customers who’ve already bought the product, and had an fantastic experience.

I hope this goes without saying, but you must always use real genuine testimonials. If you don’t have any, you can give away free samples of your product or service in exchange for customer feedback.

This social proof element is a critical step in creating belief in the mind of your customer, and reducing suspicion

So Step 8, Give social proof.

Step 9: Make An Irresistible Offer – “What exactly do I get, and how much does it cost?”

So this is the point in our presentation when we finally make our offer, and making the right offer, which is an irresistible offer, can be the difference between making and losing the sale.

An irresistible offer is an offer so good, that people find it almost impossible to say no to.

In order to make an irresistible offer, it needs to have four components, so make sure you write these down as we go through them…

Acknowledge Benefit

Diffuse Logic

Inject Scarcity

Remove Risk

First, we need to “acknowledge the benefit”. We need to make sure that we remember what we’re really selling… We’re not selling a product, we’re selling the benefits that product provides, or the problems it will solve.

For example, it might sound something like this…

“So if you’re ready to end the stress that comes with yo-yo dieting, and if you want to lose weight and keep it off for good so that you can wake up every morning, look in the mirror, and feel amazing about the way your body looks, then the Super Paleo Diet 3000 is exactly what you want…“

Now once we acknowledge the benefit they’re really wanting, we have to flip another switch from red to green in our second component…

We need to “Diffuse the Logic Police”

You see, the human brain has two sides… There’s the emotional hemisphere, and the logical hemisphere. The act of making a purchase is an emotional decision, but stirring up the emotions in your buyer isn’t enough. If you want to close the sale, you have to convince both sides of the brain by helping them justify their emotional decision with logic, and the offer is the perfect time to do that.

One of the most common and effective logic justifications is the world of diet foods.

You’ve had a long day and you really want some caffeine, but you would feel guilty if you drank a can of soda. But wait a minute… There’s a can of diet soda here. And that means I can get the caffeine boost I’m after, with the guilt causing calories or sugar.

Boom. You’ve logically justified the purchase and your brain gives you the green light to pull out your wallet.

Here’s another example that happens to come from my actual life…

My biggest passion is life is cars. When I’m not racing them professionally, I’m driving the most amazing vehicles on the planet because they transform even the most mundane errands into an experience.

So a few years ago, my dream car was the Ferrari 458 Spider.

But I’d never owned a Ferrari, because frankly, I didn’t want to be this guy.

Well I finally went over to the local dealer in Austin and took a test drive.

I was floored. It was the single most exciting driving experience that I’d ever had in my life. Aston Martins, Porsches, Audi R8’s… Nothing I’d ever owned came anywhere near the performance and drama of the Ferarri.

Emotionally, I was hooked. Judgemental onlookers be damned. It was simply amazing, and emotionally, I had to have one.

But there was one problem.

A 458 Spider was $320,000 which would make it the most expensive car I’ve ever owned.

So my emotional brain was bought in, but my logical brain was not.

Well my salesman Erik deals with this stumbling point every day, and he knew exactly how to diffuse it. He made me an offer I couldn’t refuse.

He said “Mike, yes that’s clearly a lot of money for a car, but one of the best things about a Ferrari, is that they hold their value better than any other car on the planet.

How much the car costs isn’t that important. It’s how much you can sell it for when you’re done with it. These cars are so rare right now, that you can drive it for a year, and we should be able to sell it for just a few thousand dollars less that what you bought it for.”

So yes, the price is $320,000, but you’ll be able to sell it for around $305,000 when you’re ready.”

And just like that, I was SOLD.

He gave my brain the reason it needed to logically justify the purchase, and an offer I couldn’t refuse.

In my head, he had taken the cost of the car from $320,000 on the sticker, down to $15,000, and who wouldn’t want to buy a brand new Ferrari for $15,000!

This is the actual 458 Spider I purchased for $320,000. I took it to the track, put 6,000 miles on it, and sold it back to him less than a year later for $310,000

So at the end of the day, I got to own my dream car not for $320,000, but for $10,000.

So we’ve diffused logic, and that brings us to the third component of an irresistible offer, and Step 10 in our sales presentation…

Step 10: Scarcity – “Why should I buy this now?”

Scarcity is the single most powerful psychological trigger and sales tool on the planet and if you use it correctly, it will increase your sales by 300% or more.

If someone can buy your product anytime they want, they have no compelling reason to purchase now, and they’ll put it off as long as they can.

On the other hand, people want what they can’t have, and if they feel they’ll miss out on the chance to get something that they want, that scarcity, or fear of missing out, will push them off the fence.

Take Black Friday for example. Every major store has a huge one-day sale the day after Thanksgiving every year, and people mob the stores because it will be gone the next day.

You need to give them a reason to act now, or they won’t.

One important note when it comes to scarcity… It must be real and genuine.

We’ve all seen websites out there who try to use what we’ll call “false scarcity” to trick people into buying with headlines like “This discount is only good for the next 50 buyers”, but that offer’s been there for months.

Online shoppers are sophisticated. They know BS when they see it, and using false scarcity in your presentation instantly throws you into the “liar liar pants on fire” category of people they will never ever buy from again.

Use scarcity, but find a way to make sure it’s real and genuine or it will backfire.

Alright, that brings us to Step 11, and the final component of our irresistible offer…

Step 11: Remove All Risk – “What happens if I buy and it doesn’t work?”

In this step in the sales process, we have one goal… Flip the final switch from red to green, and that final switch is the fear of taking a risk and losing.

Your prospect is thinking…

What if the dress doesn’t fit?
What if the software services doesn’t have the features I need?
What if I buy this thing and it falls apart a week later?
Can I really afford to take that kind of risk?

And those are all legitimate concerns that will absolutely stop them from buying, so as the business owner, we need to completely remove that risk for them.

We need to guarantee that they’ll be satisfied with our product or service, or we’ll give them their money back.

This creates a no-lose scenario for your customer. They either get the benefit they expect, or they get a refund. Either way, they can’t lose.

And if I can’t lose, then gosh why wouldn’t I try it out?

So this is the 11th step, and that brings us to our 12th and final one…

Step 12: Call To Action – “What do I do next?”

At this point, all 11 switches have been turned on in your prospect’s mind and they are ready to make a purchase from you.

The only thing that can mess it up now, is letting them experience a single moment of hesitation or confusion.

To prevent that from happening, we want to tell them exactly what to do next, and what to expect once they do.

For example, “John if you’re ready to get started, then just click on the yellow Add to Cart Button below, and a secure checkout page will open. Simply complete the form with your information to submit your order. Once it’s been placed, you’ll receive an email from us with your receipt and a tracking number for your package so you’ll know exactly when to expect it’s arrival.”


You’ve just made another sale.

So you’re you’re now in possession of the 12-step formula that I’ve used over and over again, to sell over $50MM worth of my products over the past nine years.

But we’re not done yet.

As I’m sure you remember, this formula is only 1 of 3 components we need to create your 7-figure sales presentation.

The first is our presentation.
The second is our automation
And the third is traffic.

So now we need to put it online and automate it, so it can produce sales for you 24/7, without your personal involvement.


So there are three formats you can put your presentation into…

First, it can be delivered as a long-form sales letter like the one I wrote for my book 10 years ago. Honestly, I don’t really bother with text based sales presentations any more, because videos just work so much better, so let’s move on to that…

And why do videos work better by the way?

Because video engages more of your senses.

While a written letter is visual only, a video sales letter, or “VSL” for short, involves the eyes, and the ears, and both of those allow you to convey emotion in a much stronger way than writing alone.

Your VSL can be live action with you on camera, or you can do what I typically do, which is to simply record the audio for the sales presentation, and combine it with images and slides into a video. It’s basically just like this presentation, but much shorter in length.

In essence, you’re simply reading your presentation aloud for them, and yes this is extremely effective.

So this is an example of one of the most recent video sales letters I created…

It’s for a year long mentoring program for entrepreneurs called the Self Made Man Society.

This price is $47/Mo, or $297 per year.

So I wrote out my sales presentation using the same 12 steps I just showed you, and then turned it into a video sales letter using slides and a voice recording of the script.

I posted the video on this very simple website and then we started sending traffic to it through my email list and ads on Facebook.

At that point my job was officially done. It was time to let the sales presentation do it’s thing.

The results?

So in less than 7 days I was able to acquire over 1,000 customers and make over $138,000 in revenue,

with an additional $48,000 per month is recurring membership income, and I didn’t have to talk to a single person over the phone or in person.

The sales presentation I created did it’s job as intended.

That brings us to the third and final format you can use to can deliver your sales presentation, and that’s the webinar.

There is one really big differences between a sales video, and a webinar, which is the level of commitment required by the prospect.

The commitment level for a sales video is really zero because the video is available on demand 24/7. They can watch it anytime they want and leave anytime they want.

On the other hand, attending a webinar requires a much bigger commitment..

The person must:

  1. Register for the webinar by submitting their name and email address.
  2. Schedule it into their calendar.
  3. Actually show up and attend the webinar, which is typically a 1.5 to 2 hour commitment.

And you already know all of this because you registered for THIS webinar, and you made the commitment to be here!

So what does that mean, and which one should you use?

Well here are my rules of thumb…

I like to use video sales letters for products that cost from $1.00, all the way up to $397.

Products within this price range can be effectively sold with a 5 to 25 minute long presentation. The lower the price point and commitment level, the shorter you can make the presentation.

Once you hit a price of point of $500, to $5,000 and up, the risk and commitment levels increase, so you need more time to build trust and walk people through the buying process, and in my experience webinars are the perfect tool for that.

In fact, they have been the single most effective sales tool I have ever used, and I’ll show you two examples from my previous and current business…

The first time I used webinars to deliver a sales presentation was in 2010.

I started a new company in the financial education space and I put together a 90 minute webinar presentation to sell the product, which was a monthly membership. Each month, we’d produce and deliver a high-quality lesson on the topics of finance and investing.

At the end of the webinar, people were offered the opportunity to join for either $97/Mo, or $597 per year.

So how’d it do?

Well it was the single most effective sales presentation I had ever created. It brought it over 8,600 new customers in the first 7 days, which added up to $3.2 million dollars.

Considering that I didn’t have an office or a team at the time, and that it was just me, it was one hell of a week.

We’d hold that webinar twice per day, every single day for the next three years, and it would go on to produce over $25,000,000 in revenue.

Now I know what you’re thinking… You thinking, Mike, wait a minute… That’s awesome, but that also sucks…

That means you had to give a 1.5 hour long webinar every single day, twice a day for three years… That’s sounds horrible.

Well you’d be halfway correct, and I’ll show you how I handled that in a few minutes…

But first, I want to walk you through a current example of how I’m using a webinar right now, to sell over $100,000 per month of a single product.

Last year I spent four months producing a course that teaches entrepreneurs how to build a large audience and email list.

It’s unbelievably detailed and basically a master-class on how to build an email list that could be worth millions of dollars, so I charge a very fair price of $1,500 for the course.

With that kind of price point, a webinar is obviously the format of choice for the sales presentation.

So once again I put together a 90 minute long webinar to sell the product, and we hold that webinar every day, twice per day.

Since January 1st, through May 11th which is a 132 day time-span, that presentation has made $763,919 in sales,

which is an average of $5,787 per day, or an average monthly income of $173,617.

What I’m teaching you WORKS.

So how’s that possible? There’s no way I can do two webinars every single day for the past few years, as that would violate the 3rd requirement of a 7-figure sales presentation, which is that it must be automated.

And that’s exactly right which brings us to automation component our our 7-figure sales presentation…

So here’s how that’s done. You can create your own sales webinar and hold it anytime you want, as many times as you want automatically, using a service called EverWebinar.

Now please don’t open up your browser and go to the website right now because a video will start playing and it could mess up this feed, so by all means, checkout the service when we’re done.

So with EverWebinar, you can record your webinar once, upload it to your account, choose the dates and times you’d like it to show, and then the software does all of the rest.

So here’s a screenshot of my EverWebinar account, and I want to point out a few things for you…

First, you can see here that these stats are for the last 30 days.

Next, this is the number of unique visitors who came to the webinar registration page. Of those 11,000 visitors, 4,419 of them registered for the webinar, and of those people, 50% of them, or 2,232 actually showed up, which is a really great number by the way. Most webinars usually get a 20-30% show up rate and I’ll show you how I get 50% later.

And then finally, you can see down here that of those 2,232 attendees, 142 of them purchased the course, which is a 6.36% conversion rate, and that produced $214,065 in sales.

And this entire process is automated.

Now some people feel that webinars should always be held live no matter what, but I don’t agree.

Using an automated webinar is a better for you as the business owner, because you don’t have to chain yourself to your computer every day, but it’s also better for your audience.


Simple… They’re going to get the best experience possible. A live webinar is going to be a little different every single time. You’re might be in a bad mood, or stressed out, or sick, or you might just be a horrible presenter like I am sometimes, and say and, umm, or ahhh, 3,000 times during your presentation, which would distract from your content, and drive people crazy.

That’s no fun for anybody.

On the other hand, if you use an automated webinar, they’re going to get the exact same information that you would deliver live, but now it can be delivered perfectly. You can edit out all of the mistakes and bathroom breaks, or noise in the background and provide them with a truly enjoyable experience that they’ll love.

And you, well you get to actually create more of what you’re really after which is freedom.

It will give you more financial freedom because you now have an effective sales presentation that can generate cash flow on demand for you, 24 hours per day, 7 days per week, and it also gives you more time freedom to be with your family, work on other parts of your business, because it doesn’t require your further involvement.

With that being said, if you’re going to use an automated webinar, don’t ever say that it’s live because that would obviously be dishonest.

I simply say that I’m holding a free training webinar.

And that brings us to the 3rd and final final piece of our 7-figure sales presentation, which is attention.

You can have the best product and sales presentation in the world, but if no one see’s it, they can’t buy.

We need traffic.

And when it comes to getting traffic, there is the amateur way, and the professional way.

Amateurs try to get traffic to their website and sales presentations using tactics that require an incredible amount of time and effort, but that produce little-to-no results 99% of the time.

This usually consists of

      • Making 20 to 30 posts on social media sites like Twitter, Facebook or Instagram every day.
      • Posting on forums.
      • Or writing articles and blog posts that no one will ever read.

It is a LOOONG, grueling battle that might result in 1 or 2 sales per week.

In other words, it’s not going to work, and if this is what you’re doing, you are wasting your time. This is using all brawn, and no brains.

On the other hand, if you approach the traffic-getting process like a marketing professional, amazing things are possible.

So we’re going to do what other real 7 and 8 figure businesses do.

We’re going to buy our traffic. We’re going to advertise.

I want you to write this down and repeat after me.

There is no such thing as a traffic problem. There is only a conversion problem.

Here’s what that means…

You can spend a million dollars buying tons of traffic, but if your sales presentation doesn’t convert that traffic into paying customers, you go out of business.

But if your sales presentation does convert, then you’ll be able to pay for all the traffic you could ever want.

For example, finding traffic and advertising agencies like the one that run’s my campaigns is easy. They’re everywhere, but if your offer doesn’t convert the traffic they send you, there’s nothing they can do about it.

Does that make sense?

So let me show you how this works…

There’s a 90% chance you found this webinar here today through one of my ads on Facebook and we post similar ads for my list-building course.

Here’s what one of those ads looks like.

On average, we spend $800 per day on Facebook ads for that one list-building course. (And if that number instantly makes you cringe because it sounds like a lot of money, stick with me and I’ll explain, because it’s not going to come out of your pocket).

Here’s how the numbers work…

So I get a copy of this spreadsheet every day, with updated stats from our Facebook Advertising campaign.

This is from the month of April to give you just as an example.

As you can see, so far we’ve spent $24,342 on advertising which is an average of $811.40 per day.

Now it’s important that you realize that’s not money that I had to pull out of my pocket.

You don’t need to have $800 a day laying around to make this work.

We actually just spend around $25 per day testing our ads to make sure they convert, and then all of the rest of that money comes from the sales we make. So the money for your ad campaigns will come from your customer purchases, not out of your pocket.

From that spend, we generated 22,350 clicks, which is an average of 745 clicks per day, at a cost of $1.09 per click.

As a result of those clicks, a total of 4,028 people (or 134 per day) registered for my webinar, at a cost of $6.04 per registrant.

On average, 50% of the people who register actually attend the webinar, (which is a really high number btw), and of those who attended, 87 purchased the List-Building course at $1,497, which produced a total amount of revenue of $130,239.

So we spent $24,342 on ads, and made back $130,239 and all of that $24,000 get’s paid for by this revenue. It does not come out of your pocket.

And in fact, here’s a screenshot of my shopping cart from April 1st- 30th which actually shows a total of $256,475 in sales, which includes other sources of leads and sales like my podcast.

So I managed to sell a quarter million dollars of one single product in 30 days and half of that revenue came from completely cold traffic on facebook.

And I did this without talking to a single person during the entire process, or spending a single minute managing this business.

Everything, from setting up the traffic campaigns, to the webinars, to the delivery of the course, was 100% automated.

So what if you knew how to do this?

Can you see that you’re just one single sales presentation away from changing your life forever?

Well it’s possible. You’ve just seen with your own eyes that you can create a simple, automated sales presentation that can make your business millions of dollars per year, without having to talk to a single person in the process.

That you can sell a product or service in a way that your prospects appreciate and feel good about.

And that you can start using this strategy right now in your business, no matter what your personality type is, or what kind of budget you have.

Mastering this skillset is the key to your financial freedom, because you can use it over and over again to sell anything you feel passionate about and that you believe in.

Which means money will never be an issue for you again.

So where do you go from here?

Well if you feel confident enough to take this knowledge and run with it, please do!

It’s now yours…

But some words of caution…

As with most things in life, when it comes to creating your presentation, success will be found in the details.

Just because you know how the game of football is played, doesn’t mean you can walk onto the field and win a Super Bowl.

Well it’s no different here. What I’ve just shared with you today are the rules of sales and persuasion, and it took me about a year and a half of dedicated study and practice to really master this art.

Was it worth it?

Obviously. Learning this is what allowed me to go from waiting tables, to making my first million dollars within 18 months, but I studied and practiced every night for 2-3 hours straight after I’d get home from work.

The bottom line is that you can’t skip the process.

If you want to become a doctor, you have to go through med school. If you want to make money online, you have to learn how to create effective sales presentations. Period.

But two years is a long time, and I don’t know what your confidence level is when it comes to creating one of these presentations on your own might be right now…

20%? 30%? 50%?

Well what would your confidence level be if I walked you through the entire process step-by-step and line-by-line? Would that increase your confidence level to the 90% range?

And what if we could shorten your learning curve down from 2 years, to just two months?

Well today I’m going to give a few of you that opportunity.

So here’s how we’re going to do that…

Right now I’m walking a limited number of students through complete master class.

The program is called, “7-Figure Sales Presentations”, and as one of the participants,

we’re going to write and create your million dollar sales presentation from start to finish together,

so by the time we’re done, you’ll have a converting VSL or webinar that sells your product or service for you automatically, live and on the web.

And… if you complete the course, the class is completely free, but we’ll get more into that in a minute.

So if you’re tired of chasing people around and begging them buy your product or service out of pity…

If you have a product or service that you want to sell more of, with less work…

If you’re tired of living paycheck to paycheck and you want to take control of your financial destiny…

And if you want to acquire the ability to create cash or revenue on demand 24/7 from anywhere in the world,

without ever having to talk to a single person,

then this program is specifically for you…

So here’s how it’s going to work…

The 7-Figure Sales Presentation Master Class isn’t just a course.

It’s an implementation program, so by the time we’re done with it, you will have a complete, working video sales letter or webinar that sells your product or service for you automatically.

In other words, I’m going to help you assemble your very own sales robot with you, step-by-step.

The videos I’ll be creating for you in the Master Class will be recordings of my computer screen as I walk you through the entire creation of your sales presentation, step-by-step, and click-by-click.

Together we’re going to start at the very beginning, and go through the entire process, so in Module 1, I’m going to teach you the timeless, foundational building blocks of sales, persuasion, and influence.

These are the unbreakable rules based on human psychology that you absolutely must know in order to effectively sell anything.

These are the rules that allow you to go from a needy, arm-twisting, entrepreneur who’s desperate to sell your product to anyone who will listen to you, to a confident authority who speaks from a place of power and service. These are the little-known, but price-less rules that allow you to become the hunted instead of the hunter.

In Module 2, I’m going to teach you how to systematically identify the core fears, desires, and needs of your customers.

Once you know this, we’re going to use it to create your USP, or Unique Selling Proposition.

This is a single, magical sentence that sets your company and product apart from everyone else in your marketplace. Get it right, and it can make you millions. Get it wrong, and your sales presentation is doomed to fail before you’ve even begun.

Once we have an X-ray of your prospects thoughts and feelings, and your USP, we’re going to dive into Module 3 which contains the 12 part formula I gave you today, and I’m going to walk you through it step-by-step, with examples along the way that you can swipe and model.

But we’re not going to just use the 12 part formula. In fact, we’re going to expand it from 12, to 25 parts.

So what are the extra 13?

They’re what I call, “Conversion Power-Ups”.

These are the advanced psychological triggers and conversion boosters that can take a good sales presentation, and turn it into one that can change your financial lot in life forever.

Some examples of what I’m going to teach you are

      • Emotional Trigger Words – These are carefully selected words that have been proven over the decades to increase the emotional response in all sales copy, and you have to remember, that buying is an emotional response to a problem.
      • Pattern Interrupt. Getting your prospect’s attention is the first job you have in your sales presentation, and this is one of the most effective ways to do that.
      • The Hollywood Open – Have you noticed that almost every Hollywood movie uses a similar opening sequence to grab your attention and the suck you into the story? That’s because it works, and I’m going to show you how to use the same strategy in your sales presentation for maximum engagement.
      • Value Stacking – This is a method we’re going to use towards the end of your presentation to help you craft that critical irresistible offer.
      • The Open Loop – If your prospects don’t read or watch your sales presentation to the end, they’ll never buy from you. The best way to ensure they do, is to use what we call an open loop, and I’ll teach you how that’s done.
      • Irresistible Offers – We’ve talked about this a lot today, so I’m going to give you three different irresistible offers that I’ve used in my presentations that have skyrocketed my conversion rates.
      • The Ultimate Upsell Script – The single fastest way to double your triple your daily revenue within the next 48 hours, is to offer additional products to your your new customers, so I’m going to actually give you my upsell scripts which will allow you to make these offers, without coming across as greedy or pushy.

And five additional Conversion Power-Ups

By the end of Module 3, you’re going to have the most detailed and advanced sales formula I have, along with every conversion boosters I use to create my personal sales presentations which have produced over $50,000,000 in sales.

By the time we reach Module 4, you’ll have your sales presentation completely written, and you’ll be ready to turn it into a VSL or a webinar, so that’s what I’m going to show you how to do next.

You’ll follow along on my screen as I show you how to create, edit, and post your sales video, step-by-step.

I’ll show you which microphone I use, I’ll give you the PowerPoint template for my slides, and I’ll even walk you through the very simple editing process, and show you how to post it on your website.

If you want to use an automated webinar, we’ll dive into that next in Module 5.

I’ll log into my EverWebinar account, and show you how to setup your own sales webinar, step-by-step.

You don’t need any technical skills what-so-ever. All you need to do is watch the video, and duplicate what I do, click-by-click.

Now webinars are a little different because once people register for your webinar, you need to get them to schedule it on their calendar and actually show up.

Over the past year I’ve written and tested a 3-part email reminder series that has given my webinars one of the highest show-up rates I know of.

The good news is that as a participant in the program, you won’t need to write your emails from scratch because ’m going to give you copies of mine so you can model them and use them for your webinar.

Now this is where things start to get really exciting…

So at this point you’ll have a complete and working automated VSL or webinar that’s ready to bring in some serious cash flow.

The only thing missing is traffic,

so we’re going to take care of that here in Module 6 which is titled,

“How To Make $5,787 Per Day With A Facebook Advertising Campaign”

Remember that case study where I made an average of $173,000 per month (which is just over $5,700 per day in revenue), just from my Facebook ad campaign?

We’ll I’m going to sit down with my friend Jason who runs those campaigns, (you can hire him too), and he’s going to log you into my FB account and show you exactly how it’s done.

You’ll see my ads, my websites, and everything in between so getting tons of targeted traffic automatically every single day, will never be an issue for you again.

Now on average, only 5% of your website visitors or prospects will ever buy your product, and that’s IF, you have a really good sales presentation.

That’s just the way sales work. Imagine all of the people who walk past the cell phone or sunglass kiosk in the mall every day without buying. Well it’s no different on the internet.

But just because someone doesn’t buy your primary product or service, doesn’t mean they won’t buy something else.

For example, as an entrepreneur, you’re interested in learning how to build your business, but there’s a very good chance that you’re also interested in learning how to invest your money as your business grows.

Now I don’t have a product or service on investing, but there are a few great ones out there that I personally love and would recommend, so I can promote them as an affiliate.

So our 7th and final Module is titled, “How To Make An Extra $419,752 From All Of The Prospects Who Say “No Thanks” to your product or service…”

And in this part of the program, I’m going to walk you through one of my personal promotions which did exactly that…

As an “affiliate”, you are basically promoting someone else’s product or service. They get the sales and customers, and then split the revenue with you. The typical commission rate is 50%.

So if you promote a product that costs $100, you’d make $50.

You need to be extremely selective about the products you promote, because you’re tying your reputation to that product. If you promote low quality products, your readers will stop taking your recommendations.

So in a normal year, I may promote just 2 or 3 affiliate products or services beyond my own.
These are always products I’ve purchased myself, and really enjoyed.

One of my favorites is a financial newsletter written by Mark Ford.

Mark is an amazing entrepreneur and author, and I love his work, so I wanted to promote his newsletter to my readers. (And don’t worry about looking Mark up on the web right now, I’m going to send you an email with links to all of the resources I’ve mentioned on today’s webinar once we’re done).

So during this campaign, I sent four emails over the course of a week, and as a result,

I made $419,752 in commissions in less than 7 days.

So if you’d like to learn how to make almost half a million dollars in a single week just by endorsing a product you use and love,

I’m going to give you copies of all four of those emails, and walk you through each one of them so you’ll understand the sales psychology and a very, very unique offer that made them so successful.

Alright… So today I’ve shown you beyond a shadow of a doubt,

that it’s absolutely possible to create a simple, automated sales presentation

that can make your business millions of dollars per year, without having to talk to a single person in the process.

You’ve seen that it’s possible to sell your product or service without being pushy or manipulative in anyway, and that you can even become a hero in your prospect’s eye by taking the time to really educate them.

And you’ve also seen that you can use this strategy even if you’re starting from scratch,

without the need for an existing audience, email list, or large advertising budget.

So if you’re ready to acquire the ability to generate sales and cash flow on demand,

and change your life forever in the process, here’s how you can sign up for the program.

Class is already underway, and your first set of lessons are already waiting for your in the private Member’s Area so you can get started today.

Your only job is to watch the videos and follow along with me step-by-step as we write your sales letter, and create your automated sales presentation together.

By the time the class is done, you should have fully-functional sales presentation that’s ready to get you new customers automatically, and make you and your business much more money.

What about the price?

The retail price for the 7-Figure Sales Presentation Class is $2,997 at MikeDillard.com.

If that sounds expensive, keep this in mind…

It would cost you $30,000 and a % of every sale made if you were to hire a professional copywriter to create your presentation.

7FSP will teach YOU how to write your own presentation anytime you want, for 1/10th of that amount, and you own this incredibly valuable the skill-set forever.

But the fact that you’re still here watching this means you’re actually serious about the success of your business, so here’s what I’m going to do….

My biggest thrill in life, is getting letters from students like you’ve gone through my work, and who have used it to change their lives.

So If you’re willing to invest in yourself today, I’m willing to invest in you.

I’m going to take $1,500 out of my pocket, and I’m going to invest that in you and your future success with 7-Figure Sales..

So right now during this webinar, I’m going to give you a 50% discount, and reduce the price to just $1,497.

To put that into perspective, you just saw me use this same formula to sell millions worth of products and services in our examples today. So would you invest $1,497 to acquire the that ability? I hope so…

Now with that being said, there is one small catch…

Your $1,500 discount is only good for the next hour.

Why? Because decisiveness is a trait shared by all successful entrepreneurs. Simply put, you cannot build a business while sitting on a fence, so I want you to get off the fence and decide to change your future.

Now in addition to the 50% discount, I want to make this a completely safe decision for you, without any risk what-so-ever

So I’m also going to give you an unprecedented 2-part guarantee that is unheard of…

First and foremost, I’m going to give you a no-questions-asked, 30 day money back guarantee.

Follow along for the first 30 days of the program, and if it’s not a fit for you for any reason, just contact my support team at MikeDillard.com/support, and they’ll give you a prompt 100% refund.

But here’s where things get really interesting…

Believe it or not, my goal here isn’t to sell you a training program, and I’m going to prove that to you right now…

My ultimate goal is to turn you into a successful entrepreneur who can sell a ton of your product and service…

And It’s to help you create an incredible new source of income and purpose in your life, and to ultimately set you free…

And while I’m going to take you by the hand and show you exactly what to do here in 7-Figure Sales Presentations… In order to reach you goal, you must take action.

At this point I’m confident that you’re ready to get started, that you’re serious about learning this skillset, and that you’re ready to take action, because you wouldn’t still be here other wise…

So I’m going to put my money where my mouth is and offer you a Completion Challenge.

Follow along with the program and create your sales presentation just like I’m going to show you how to do, click-by-click.

When you do, you’ll end up with a complete and working video sales letter or webinar that can generate paying customers for you automatically.

When your presentation is complete on live on the web,

send my team an email at support@mikedillard.com at anytime over the next 6 months with a link to it,

and I’ll send you a check for $1,497 to cover the entire cost of the program.

In other words, I’m going to pay you to finish the program and change your life.

I’ve never seen anyone else willing to do this, so why am I?

Because I want to reward people who take action, and I know that if you finish the course, I’ll have made such a massive impact on your life, that you’ll be a raving fan and customer of mine in the future. From my point of view, it’s an investment in my most valuable asset, which is my customer base.

So that means there’s literally no way you can lose here.

At a bare minimum, you have a full 30 day money back guarantee to go through the entire program risk-free, and when you’ve successfully built your sales presentation simply following the steps in the course, I’m going to send you 100% of your money back.

So here’s how to get started, and then I’ve got one more massive surprise for you…

On the right hand side of your screen, you’ll notice that a button has just appeared to join 7-Figure Sales

I want you to click that button right now to join and when you do that,

A fully secured checkout page will pop-up in a new window so fill it out while you continue to listen to the rest of the webinar.

After you fill out the registration form and hit submit, you’re going to be taken to the Login page for 7-Figure Sales Members area where you’ll just enter the username and password that will be sent to you via email.

And that’s it.

Watch the welcome video to get started, and follow along as I send you a new lesson each week as I walk you through the sales presentation process step-by-step.

And by the way, make sure you forward your receipt email to your CPA because 7-Figure Sales is a tax deductible business expense under the continuing education category.

Now as you fill out the form to get started, I have one more surprise for you, which will likely become one of your most valuable possessions…

Have you ever seen a movie where the hero finds a little black book with secret knowledge that transforms their lives?

Well all of the best marketers in the world, have our own little black book.

One of the biggest secrets to success when it comes to writing and producing a winning sales presentation that works like crazy, is to model other presentations that have already proven to be winners.

You do not what to reinvent the wheel here. You want to simply model what works.

So my little black book is filled with transcripts of the most successful money making sales presentations on the web.

In fact, here are a few examples of the priceless marketing gemsI have hidden away in my swipe file…

Do you remember seeing a video called “The End of America”, a few years ago that was put out by Stansberry Research?

Well that sales video was one of the most successful in history, helping Stansberry Research acquire over 1,000,000 new customers for the company and it’s definitely in my file.

Then there’s the ad Wall Street journal used to sell an estimated 2 Billion in newspaper subscriptions. It’s known as the most successful sales letter of all time, and I have a copy of that ad in my swipe file.

A few months ago, a startup launched a crowdfunding campaign for their 3D laser printer. They sold over $28 million dollars of that printer in just 30 days, using a sales presentation that was just [2:59] long, and only 25 sentences long.

You can bet that I have those 25 sentences in my swipe file.

My friend Craig is known as one of the best sales copy writers in the world. The last presentation he wrote produced over 33,600 paying customers in its first 48 hours.

That sales presentation was so effective, and got so many people in some very big, nasty corporations fired up, that it was eventually banned by Google. I have one of the only links and copies of that insanely effective presentation left.

And then I have my own presentations that I constantly go back and reference…

I have the original transcript of the webinar that made over $3.2 million in revenue in just 7 days, and over $10 million in the first 12 months.

I have a copy of the very first sales letter I ever wrote for my ebook. That letter took me from waiting tables, to making my first million within 18 months, and then went on to make over $25,000,000 in sales in the years following.

And there’s obviously a copy of the webinar script I wrote for my list-building course that brings in over $5,700 per day in revenue automatically.

So as I write my new presentations, I’m constantly diving into my black-book for headlines, compelling openings, and irresistible offers that I can use in my next presentation.

You can think of a this resource as the most valuable cheat-sheet in the world. Mine has literally made me millions over dollars over the years, and as a participant in the 7 Figure Sales program, I’m going to give YOU access to my entire black-book.

Yep, you’ll get the entire thing complete with links to the sales video replays, and transcripts of every letter.

All you have to do is swipe your favorite pieces, and use them in your presentation!

This asset alone is worth the price of the entire program, but I’m going to give it to you for free when you join today.

Alright… So to recap… When you join the 7-Figure Sales Presentations Implementation Program today…

You’re going to be officially enrolled in the two month long implementation program where I’ll be helping you create your very own automated, money-making sales presentation step-by-step. Yes, this proven sales method can be used to sell ANY product or service in any industry. If you’d like to have more customers, this program will teach you how to acquire them.

When you join today before the deadline, I’m going to give you a whopping $1,500 discount, and reduce the price from $2,997, to just $1,497. This is an exclusive discount for my customers and readers only, and will never be available again.

You get my 30-day, 100% money back guarantee so you can go through the entire program without any risk what-so-ever.

And you’ll also be able to take my up on my Completion Challenge…

Follow along and build your sales presentation just like I’m going to show you how to do. Send me a link to your complete, and working funnel at anytime within the next 6 months, and I’ll give you a 100% of your tuition back via check or PayPal for $1,497.

With my 2-part guarantee, there is literally no risk, and no way you can lose here.

And finally, I’m going to give you an absolutely priceless bonus when you join today, which is access to my private, million dollar black-book which will allow you to quickly and easily pull out pieces from some of the most success sales presentations in history, and plug them into yours.

All you need to do at this point is click the add-to-cart button below. fill out the registration form, and you’ll get instant access to the 7-Figure Sales program. If you change your mind at any point, you have my guarantee to back you up.

So, at this point you’ve watched this entire presentation…

You’ve seen that it’s possible to create automated sales presentations that can make your business millions of dollars

And it’s clear that the 7-Figure Sales program will show you exactly how create yours

So I’d like to invite you one last time to participate in this priceless master class

so you can start building your very own automated sales presentations, and change your life in the process.

I’ve made sure this is a completely safe decision for you to make, without any risk what-so-ever,

so click the link to the right on your screen to get started,

Thank you so much for joining me here on the webinar today And I’m looking forward to helping you build an incredibly successful sales presentation for your products now and into the future…

Mike Dillard

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