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Day 37: How To Turn Your Audience Into Equity

Day 37 Lesson Progress:


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About This Lesson:

Today I wanted to share an investment strategy with you that’s rarely talked about, but extremely powerful…

One of the biggest down-sides to building a personality based business like mine, is that it’s a treadmill you can never get off of, and you can never sell your company.

The moment I stop posting content or creating products, my business starts to lose value. But there is a solution to this problem, and in fact, it’s incredibly valuable…

If you have an audience, you have an opportunity to partner with, or invest in other e-commerce or SaaS companies at incredibly favorable terms.

When you have an audience, you have control of two of the most valuable assets in the world…

Attention, and customers.

You can use these assets to acquire equity in other companies which will not require your time, and that will have an opportunity for an exit down the road.

So how do you do that?

Well today I’m going to walk you through a few examples of how I’ve done this in my life, and how you can do the same…


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