The idea of getting press or media coverage has always mystified me. I’ve never pursued it, but then again, I haven’t been sold on why I should.
You have no control over what gets published, when it gets published, what’s actually said, or the ability to track the results which may or may not materialize.
Outside of the ability to honestly say that your business has been seen on a handful of media outlets, it’s seemed like a poor use of my time.
With that being said, the right story on the right outlet such as Oprah or Sharktank, can launch a company to the moon…
So with the launch of my hydroponics company later this year, my interest in the PR game has been renewed, and today we’re joined by one of the best media strategists in the world, Ryan Holiday.
From 2008-2014 was the director of marketing for American Apparel, where his outrageous PR campaigns helped put the company on the map, and are now being used as case studies by Twitter, YouTube, and Google.
He’s the author of three books including Grow Hacker marketing which reveals how a new generation of multibillion dollar brands was built without spending a dime on traditional marketing, and was the strategist behind the launch of Tucker Max’s personal brand, and Tim Ferriss’ launch of the Four Hour Work Week.
In other words, Ryan is among the best of the best when it comes to media strategy, and I highly recommend that you check out his video course on the topic over at CreativeLive.com, which is called Smart PR for Artists and Entrepreneurs.
So please help me welcome, Ryan Holiday