Today you are going to receive a podcast MBA on how to build a massive membership-based business, from my very good friend Justin Tupper.
About 8 years ago, Justin decided to turn his passion for golf, into an online business.
Today, RevolutionGolf.com is the largest instructional golf website in the world, and at the heart of their business model, is a monthly or annual membership.
Membership-based businesses are some of the most valuable in the world because they can produce predictable, recurring revenue, and foster a captive and active customer base.
For that reason they can be valued with a multiple of up to 10X earnings. That means a membership business that’s doing $1 Million a year in profits, can be worth up to $10 million.
Well, Justin has mastered this process. He doesn’t want me to reveal the exact number of active members they have, but I can tell you this… It’s massive, and produces well over 8-figures per year in revenue.
Today, he’s going to give you their secret sauce, and tell you exactly how it’s done.
And I’ll say this right off the bat… The way they acquire their members was new to me. It was not what I thought, or expected, but it clearly works.
We’ll talk about pricing, marketing, and even how to compensate experts who produce content for your members, and he’s also going to give you the name of an extremely valuable company that specializes in monthly membership billing for companies like Angie’s List, the BBC, The Dollar Shave Club, Lifelock, and Legal Zoom.
This is one of the most valuable episodes we’ve ever produced here at Self Made Man, so get ready to take some notes, and please help me welcome, Justin Tupper…
Resources Mentioned In this Episode:
Vindicia (subscription billing management)
ExactTarget (commercial grade email provider; now part of Salesforce Marketing Cloud)
Music By: Blazars