Almost one year ago, I launched a little experimental mentoring program called, “Live Free And Prosper”, or “LFP” as our group tends to call it.
It was inspired by some of my local friends here in Austin Bree, Curt, Tatum, and Garrett…
There were all in the process of starting their own business, and I’d provide my help and counsel whenever it was needed.
In less than a year, every single one of them was able to fire their boss and is now completely self-employed.
In fact, Bree was able to quit her job as a personal trainer, and is making over $30,000 pre month in the fitness niche, and Curt now runs one of the largest social media agencies in Austin.
Well during this process, I noticed that one thing made all the difference in the world between those who flounder for weeks or months in indecision and inaction, and the incredibly fast success these friends have had.
While the content and courses they had access to was vital, it was the ability to ask me questions when they hit a sticking point that made all the difference.
We’d talk or email for 10 minutes, I’d tell them what to do, they’d go do it, and bam… RESULTS.
So I decided to see if I could provide the same kind of help, but on a much larger scale, and at a fraction of the price most people would expect.
(Don’t worry, this isn’t a sales pitch for LFP which has been closed to new members for over six months).
So Here’s How The Last Year Went Down…
I set up a private community for LFP Members in Google+
Every week, they had the opportunity to ask me for help on any part of their business or life, and I’d record the answers on an hour-long video to be shared with the group.
I’d critique their websites and capture pages to increase conversion rates, review business ideas or advertisements. I’d help people create business models, set up shopping carts, and review upsell pages, or even sales videos.
Students would apply my feedback, and then come back week, after week, methodically improving their businesses piece by piece.
In addition to the videos, every student also received some of the most valuable training documents I’ve ever produced…
The first was on,
“How To Come Up With A 7-Figure Business Idea
In Less Than 10 Minutes…”
I know it sounds like a fluffy headline, but believe me… It’s a real process that works. In fact, it’s the exact same system that I’ve personally used to come up with the idea for my last two businesses… Each of which have made over $25 Million in revenue.
Once you have your idea, you need to choose a business model that fits your budget, skills, personality style, and goals. Not an easy task. So the next document they received walked them through a step-by-step process that will allow you to take any business idea you want, in any industry, and come up with the perfect business model…
“How To Choose An Elegant Business Model
That’s Simple, Fast, And Profitable…”
The next lesson was a case study for one of the most successful affiliate promotions I’ve ever held. I sent four emails promoting a financial newsletter that I loved, and ended up making $419,752 in commissions in a single week.
“Case Study: The $419,752 Affiliate Promotion…”
So what do you do if you don’t have a list of readers like I do? What if you don’t have established blow that receives millions of visitors? It can be a frustrating place to be, but there is an answer…
You need to build your list from scratch, and in order to do that, you have to be able to buy your traffic by advertising on Google or Facebook, like every other real company in this world does.
For example, here’s a chart showing what a typical week looked like for us at my last company… On average, we’d generate 300-1,800 opt-ins per day. The only way you can produce that many opt-ins, is to buy a ton of targeted traffic.
How We Generate Up To 1,800 Opt-ins Per Day…
1: A front-end product to help you acquire new customers. 100% of this money goes back into your marketing budget, which allows you to acquire more customers. This is called a self-liquidating offer.
2: A passive monthly revenue stream of some kind. (At my last company in the finance space, we charged $97 per month). This money provides you with stable income that is used to your monthly business overhead.
3: And finally, you need a high-end product that’s priced from $297 to $2,997 or more. This money is 100% profit.
Once you have these three pieces, you can jump into paid traffic, and scale your business up incredibly fast.
To demonstrate how effective this 3-part model is to my LFP students, I actually walked them through one of my real-world Facebook ad campaigns on a video titled…
“How to Build A $20,000/Mo Business
In Less than 30 Days, Without A List…”
In the video, I walk them through the entire process, showing how I was able to take cold traffic from Facebook ads, and turn that traffic into 760 new customers paying $37 per month for my product.
760 X $37/Mo = $28,120 per month in passive income, without an existing list, and in less than 30 days.
Here’s the big lesson that most people never understand…
“There is no such thing as a traffic problem. There is only a conversion problem.”
If you have marketing pieces that successfully convert traffic into customers, you can afford to buy as much traffic as you want.
If your marketing pieces don’t convert, then you could have all the traffic in the world, and it wouldn’t mean a thing.
So they real key to marketing success in any kind of business, is the effectiveness of your sales copy. If your copy doesn’t convert, the entire process comes to a grinding halt.
I spent years studying the art of copy writing, which is why I can create successful marketing campaigns for my products and services.
One of the best, “must-read” books on the subject for beginners is Dan Kennedy’s,
“The Ultimate Sales Letter”. If you haven’t read it yet, please do so ASAP.
The more you study copy writing, the more you’ll come to understand that the entire process is a science based on human psychology.
In fact, there is a precise, 10-part formula you can follow that will allow you to take a complete stranger, and provide them with all of the information they need in order to make an educated purchase decision about your product and service, and result in a purchase 10-20 minutes later.
All of my LFP students received this 10-part formula as well.
There are quite a few more lessons that we covered over the past year, but I just wanted to give you a glimpse into the kind of mentoring and education I did my best to provide.
As I mentioned at the beginning, one of my goals with LFP was to provide this crazy level of interaction and education, at a price anyone could afford…
As a result, members received a full year of my personal time, and this kind of training for one single payment of $297. That’s about $0.80 per day.
So Now That 2014 Is Over, What’s Next For LFP?
Well there are some MASSIVE changes coming actually…
As I’ve mentioned a few times over the past month, one of my biggest projects for 2015, will be the launch of www.SelfMadeMan.com.
And at the end of the day, the best way I can teach you how I’ve gone from waiting tables, to making over $50,000,000 in three different industries over the past 10 years, is to let you watch me do it in a completely transparent way.
So I’m going to take you behind the scenes as I launch and grow SelfMadeMan, and continue to build LFP, (which is going to be called “Mike Dillard Mentoring” starting next month).
I’m Even Going To Show You My Income Report
So You Can See My Revenues, Expenses, And Profits…
In other words, I’m going to take everything that worked in LFP for the last year, and raise the bar even higher…
In fact, I’ve decided to start your training this week here on my blog for free.
Keep your eyes out for my next few posts… They’ll be some of the most valuable I’ve ever written…
In the mean time, I wanted to share some of the success stories that have come from my LFP students over the past year.
PLEASE take a moment to CONGRATULATE them in the comments… I know it would mean the world to them.
A Few Of This Year’s Success Stories…
My first couple of years was spent in constant overwhelm, frustration and chasing different shiny objects
trying to make affiliate marketing work…
After learning from Mike Dillard personally, I was able to build 3 different million dollar businesses
by the age of 25 and I’ve been able to generate $200,000 – $300,000 per month consistently for the last 12 months.
I’ve just ended the year of 2014 with over $3.4 million in revenue and I have Mike Dillard to thank from the bottom of my heart for his leadership, strategies and amazing marketing acumen.
The most valuable lessons I learned by getting Mike Dillard’s mentoring was to create the highest converting offer in the marketplace, even if I was just doing “Affiliate Marketing”
After implementing this concept of the “Litmus Test” just one of my businesses went from making around
$40,000 a month to as much as $100,000 a month by optimizing my sales funnels and delivering 10x on the backend
The best think about Mike’s mentoring program was the ability to access Mike Dillard himself.
I would have easily paid $20,000 to get this high-touch, on demand access to help me grow my businesses.”
But you might also have seen some of my books, or some of my web businesses, because instead of waiting tables like every other actor in New York, I make money online, and teach other people to do it too.
I put a package together called “No More Waiters: How To Build Your Acting Business without A Day Job” for my fellow actors, and as part of Mike’s Live Free and Prosper, I was able to build it into a much bigger business than it originally was.
I continued to work on my business with his guidance, and that product went from a hobby that I lost money on, to a full-blown system where I even have affiliates who earn a few thousand. I learned a lot.
Anyway, I have been day-job free for over a decade, and able to pursue my career of entertaining people full-time, and being at home with my wife and new baby.
I feel like the luckiest guy in the world, and Mike Dillard was a part of helping me create that life. If you want to learn from one of the best, Mike Dillard is the Magnetic Guru I turn to!
As a member of LFP, I have gotten more valuable information from Mike in six months, than in the previous TEN YEARS!
Specifically, I gotten much better at copy writing. This past October, I used this knowledge to email my existing list of about 450 prospects. This resulted in 4 consulting package sales giving me a gross profit of $2,800 with zero cost!
My primary goals for 2015 are to design an effective capture page and to drive traffic from all over the US instead of limiting myself to the local area.
I am looking forward to Mike’s new mentoring program to guide me to taking my business to the next level. For me, LFP has been the only program of its type that has UNDER promised and OVER delivered.
Mike, a huge THANK YOU! Looking forward to working with you soon.”
Jeff and Diane Dingman:
We are currently building an online business that can help people no matter what company or business opportunity they are building.
We are so thankful that we decided to join Mike Dillard’s LFP because we now know that you don’t have to struggle for 20+ years trying to succeed like we did. That’s not to say that success will happen overnight, but it will happen relatively quickly if you follow the right people and take the right steps.
The most valuable lesson that we learned in LFP was how to properly build lead pages and capture pages. What we thought were good pages, were actually not very good at all. We learned that we needed to position ourselves as leaders in the industry. That has made all the difference. Our leads have now multiplied more than 10 fold. If we had only had LFP 20 years ago, imagine where we would be now!
Being able to connect and learn from someone of Mike Dillard’s caliber is totally PRICELESS!!! Being able to interact with Mike and learn from others mistakes has changed our whole approach to building our own business. We now have a system in place that is attracting the right people. Our traffic is converting to where just a few people a day over the next 12 months will produce $100K in residual income.
Learning what we did in LFP and implementing what we have learned is going to allow us to retire from our construction business in 2015, and we are already closing in on that goal. At age 53, we are looking forward to what is to come in the years ahead. We have had the opportunity to personally spend time with Mike Dillard and would like to thank you, Mike, for all you have done to help us realize our dreams!”
– Jeff and Diane
I relaunched my blog www.talljeff.com following a lot of Mike’s teaching around copywriting and a proper sales funnel.
My #1 takeaway was to model leaders in your field (success leaves clues, hence LFP) and deliver maximum VALUE to your target audience.
I also secured my first coaching client, which was pretty cool!My goal now is to connect with other aspiring entrepreneurs and help them on this rewarding journey!”
I was a seven figure earner before in Real Estate and accomplished that within 1.5 yrs of starting in Real Estate, so I was clearly frustrated.
Joining LFP was a no-brainer. Just by watching your sales video was enough for me to understand the reality of how simple it really is. I do not mean easy, just simple.
He made a comment in one of the first hangouts that you do not need a website to make over 6 figures online. At the current time I had approximately 30 blogs and 50 domains. That one comment, combined with his Hangout business Idea was the big turning point for me.
I stopped all the blogs and focused on simplifying everything and to just offer value. Since then I actually walked away from a $160,000 salary job and ownership of a company, and decided to go online full-time.
I now currently live the life of true freedom and the best part is I am able to teach others to do the same.
What I also learned from you is I needed to stop learning and instead take action, and to become an expert at one thing and hire out the others to experts in other fields. I had spent $70,000 in products and training, and yet I bet I didn’t open half of them.
I have recommended LFP to more than 280 other people, and I am here to tell anyone that this is by far the most important training you can buy.
Mike tells it like it is and does not hold back. Unfortunately that is very uncommon in this field.
Thanks for all you do Mike, I truly Appreciate it as do 1,000’s of others.”
I help small businesses gain social media exposure, blog rank, and traffic.
I’m currently building my brand which is A Millionaire Mom which is Helping others see the light to believe in themselves and create a better future for themselves. I believe people need hope to live their dreams.
I started following Mike’s work four years ago, and I have made close to $300,000 from home in during that time.
What I have learned in LFP is how to be more structured and compelling in my marketing to gain the right type of client that I am seeking.
LFP also helped me open up my mind to bigger possibilities when it comes to global branding.
What I like best is the community Mike has created where everyone is helpful, and we all share one goal which is to be successful.”
I am currently building both my consulting list and my prospect list for my businesses.
There are a few key lessons that I have learned from the LFP program:
The first was getting clear on the highest profitability Avatar for your product or services.
The people that I had selected before this program would have never created the income that I am creating in 2014 and 2015.
Second, was the “So what?” rule. For those who were a part of the class, this phrase means soooooo much to the viability of my marketing funnel. Using this mindset in the headline as well as the copy is the difference between conversion and no conversion.
I loved this program for the educational content but what I really loved was that it was helping us real time in our most current needs. I loved being able to see what other people were doing and see the advice given to them and then finding how to apply that advice where necessary in my own projects. It gave multiple points of view and this helped me gain better clarity.
Overall, I have to give this program credit for a large portion of my earnings in 2014.
I used the information that I was receiving in some proposals to a few prospective clients. My effective use of the “So what?” mindset in writing the proposals, has gained me three new clients from three proposals with earnings over $100,000.
Needless to say, my goals are amazingly different for 2015 than they were in 2014.
Thank you Mike for your support in the Live Free and Prosper Mentoring Group. I am looking forward to the new program this next year. Onward and upward, phoenix on!”
As you can see, I definitely have one of the best jobs in the world! 🙂 Please feel free to leave your congratulations and support to these rock stars, as I’m sure they’ll be reading them!
As we close down 2014 this week, I want to thank you so much for your continued support and leadership moving into 2015.
Keep an eye on your inbox this week, as I’m going to let you look over my shoulder and follow along as I get ready to launch my next project… SelfMadeMan.com.