In 2009, Simon Sinek wrote a little book called, “Start With Why, How Great Leaders Inspire Everyone To Take Action.”, and in that book he starts with a fundamental question…

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees, and even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

That book turned into a movement.

Today Simon’s two TED talks have more than 40 million views, and the book has sold more copies every single year for the past nine years, than the previous year.

Well today Simon joins us to talk about the process they use to help leaders like you and I, discover our Why, and effectively communicate it to the world.

If you are feeling lost, if you are feeling unsure, or uninspired about your life, your work, or your future, start with why…

If you own a company and want to create a world-class brand with an incredibly loyal customer base, start with why…

And if you need help figuring out your why, you can start with this episode of Self Made Man.