List Grow

How to Create Your Entire Marketing Funnel…

  • Module #
  • Lesson 1

Funnel Overview

In this video I’m going to walk you through the entire list-building and revenue producing funnel that we’re going to build for your business here in List-Grow! In the next video we’ll walk through each of the technology services that we’ll be using in detail.

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  • Lesson 2

Setting Up Your Online Services

In the video, we’ll walk through the various technology platforms and services that we’ll be using to create your List-Grow business.

Links to each site are listed below: – This is the primary software platform that we’ll be using to create your entire funnel. Russell happens to be a personal friend of mine, so he’s generously offered a 30 day free trial to the platform using this specific link so you can follow along with List-Grow, risk-free. Their normal trial is 14 days. – This is the Email Service Provider we’ll be using to manage our growing email list. – Jing is one of my “must-have” tools that will allow you capture images and record short 5 minute videos of your desktop to send to people. I use this to communicate visually with my team members, designers, or with customer support. – SnagIt is a more robust capture tool that will allow you to modify images as needed.

ScreenFlow – Is the primary screen capture tool that I use on my Mac to create videos of my desktop. In fact, every single video in List-Grow was created with ScreenFlow.

Camtasia – is exactly like ScreenFlow, except for PC.

Blue Mics – Blue Mics make some high quality, yet affordable microphones which is what you’ll need once you start to record your sales video.

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  • Lesson 3

Capture Page Theory

In this video we’re going to go over the fundamentals of creating a capture page that effectively turns cold traffic, into leads and list subscribers… (Here is a link to your new Copy-writing Swipe File which will continue to grow throughout the course!)

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  • Lesson 4

Clickfunnels Overview

Today we’re going to take an orientation tour of the incredible ClickFunnels platform.

In the past, creating a list-building funnel would require multiple software platforms stitched together. Today, ClickFunnels does just about everything for you with just a few clicks of your mouse. Mastering the use of this platform will empower you to do just about anything you want online for your own businesses, or even for other companies as a service.

You can learn more about here, but make sure you use this link below to sign up, in order to get your free 30-day trial. (Normally 14 days on their website). Click Here for Your Free 30-Day Trial

  • Module #
  • Lesson 5

Creating Your Capture Page

Great news! Today we’re going to dive into ClickFunnels and I’m going to walk you through the creation of your first capture page step-by-step.

In order to complete today’s lesson, you’ll need a ClickFunnels account, and the free photo-editing application at If you haven’t set up a ClickFunnels account yet, you can get a free 30 day trial here

By the time we’re done with today’s lesson, you’ll have a thorough understanding of ClickFunnels, and a completed capture page! Don’t forget to use the Swipe File I’ve created for you as well to help you come up with a powerful headline…

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  • Lesson 6

Writing Your Video Sales Letter Script

Well this is it… The single most important and valuable lesson in List-Grow… Today we’re going to start writing the script to your video sales letter. In the video above, I’m going to walk you through a 10-part psychological formula used to write copy that sells. During one section of the video, I mention the difference between a feature and a benefit, but I wanted to expand and clarify that here as well… A feature is what something is, has, or does. A benefit is what it does for you.

Here are some examples…

  • Feature: This new Ford truck gets 20 miles per gallon.
  • Benefit: Which will allow you to drive further than ever before while spending even less money on fuel
  • Feature: List-Grow comes with an extensive copywriting swipe file.
  • Benefit: Modelling the included examples will allow you to quickly and easily write a script that effectively sells your products and services.

So remember… A feature is what something is, has, or does. A benefit is what it does for you. As mentioned in the video, here are the additional resources you’ll need…

The $50,000,000 Swipe File. This is a collection of my best sales video and webinar scripts that I’ve produced over the past 10 years. Combined, they’ve sold over $50 Million in products. This is a priceless resource, and available exclusively to my students. And here are some of my favorite books that are must-reads as well…

The Ultimate Sales Letter – Dan Kennedy

Influence – Robert Cialdini

The Adweek Copywriting Handbook – Joe Sugarman

Breakthrough Advertising – Eugene Schwartz

  • Module #
  • Lesson 7

Writing Your Upsell Script

One of the single most important keys to success when it comes to building your List-Grow business, is the inclusion of an annual upsell. Without it, you’ll never be able to market your offer profitably.

Well today I’m going to teach you my formula for creating an upsell offer that converts, and that creates a win/win situation for you and your new customers. And best of all, I’m going to give you the scripts to my upsell offers for you to model… Mike Dillard Society Upsell Script LFP Upsell Script

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  • Lesson 8

Creating Your VSL Slide Deck

Today I’m going to teach you how to take your new video sales letter script, and turn it into the slides we’ll be using to create your video sales letter. You can click here to access the List-Grow Swipe file, where you’ll find the VSL scripts to the Mike Dillard Society, and LFP. I’ve even included links to my slides that you can download and model. My Slides

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  • Lesson 9

How to Record and Edit Your Sales Letter Video

Today I’m going to teach you how to record and edit your video sales letter! Watch over my shoulder as I take you through the exact same process I use to create mine, step-by-step… By the time you’ve completed the steps in today’s lesson, you’ll have a complete and polished VSL that’s ready to insert into your sales page.

  • Module #
  • Lesson 10

Upload Your Sales Video and Embed in Clickfunnels

Today, I’m going to teach you how to upload your newly edited sales video to YouTube, and then embed the video into your VSL marketing page in ClickFunnels…

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