Today we’re diving into the final, and most exciting portions of your webinar, which is your irresistible offer.

Now in the original outline structure for your webinar that I gave you in Module 3, Video 2, the final two steps are listed as the Offer, and The Final Call to action. Because they’re so closely related, we’re just going to combine them into one lesson here today.

Your offer is really the make or break portion of your webinar, and there’s a lot going on in a very short amount amount of time. Thankfully, I’ve refined the offer process down to an art, and I’m going to walk you through my 14 part structure here today…

Below you’ll find all 14 steps, and my transcript for each 🙂

• 1: Triple Fact Transition:
  Alright… So today I’ve shown you beyond a shadow of a doubt, that it’s absolutely possible to create a simple, automated sales presentation that can make your business millions of dollars per year, without having to talk to a single person in the process. 

  You’ve seen that it’s possible to sell your product or service without being pushy or manipulative in anyway, and that you can even become a hero in your prospect’s eye by taking the time to really educate them.

  And you’ve also seen that you can use this strategy even if you’re starting from scratch, without the need for an existing audience, email list, or large advertising budget.

• 2: So if you’re ready to ______, here’s how you can get started…
  So if you’re ready to acquire the ability to generate sales and cash flow on demand, and change your life forever in the process, here’s how you can sign up for the program.
  Class is already underway, and your first set of lessons are already waiting for your in the private Member’s Area so you can get started today.

  Your only job is to watch the videos and follow along with me step-by-step as we write your sales letter, and create your automated sales presentation together.

• 3: By the time you’ve completed ______, you should have ______…
  By the time the class is done, you should have fully-functional sales presentation that’s ready to get you new customers automatically, and make you and your business much more money.

• 4: Bring up the price…
  What about the price?

• 5: Maximize Perceived Value
  The retail price for the 7-Figure Sales Presentation Class is $2,997 at MikeDillard.com.

  If that sounds expensive, keep this in mind…

  It would cost you $30,000 and a % of every sale made if you were to hire a professional copywriter to create your presentation.

  7FSP will teach YOU how to write your own presentation anytime you want, for 1/10th of that amount, and you own this incredibly valuable the skill-set forever.

• 6: Provide Reason Why For Better Offer…
  But the fact that you’re still here watching this means you’re actually serious about the success of your business, so here’s what I’m going to do….

  My biggest thrill in life, is getting letters from students like you’ve gone through my work, and who have used it to change their lives.

  So If you’re willing to invest in yourself today, I’m willing to invest in you.

  I’m going to take $1,500 out of my pocket, and I’m going to invest that in you and your future success with 7-Figure Sales.

• 7: State The Better Offer…
  So right now during this webinar, I’m going to give you a 50% discount, and reduce the price to just $1,497.

  To put that into perspective, you just saw me use this same formula to sell millions worth of products and services in our examples today. So would you invest $1,497 to acquire the that ability? I hope so…

• 8: Inject Scarcity and Give A Reason Why….
  Now with that being said, there is one small catch…

  Your $1,500 discount is only good for the next hour.

  Why? Because decisiveness is a trait shared by all successful entrepreneurs. Simply put, you cannot build a business while sitting on a fence, so I want you to get off the fence and decide to change your future.

• 9: Remove All Risk…
  Now in addition to the 50% discount, I want to make this a completely safe decision for you, without any risk what-so-ever

  So I’m also going to give you an unprecedented 2-part guarantee that is unheard of…

  First and foremost, I’m going to give you a no-questions-asked, 30 day money back guarantee.

  Follow along for the first 30 days of the program, and if it’s not a fit for you for any reason, just contact my support team at MikeDillard.com/support, and they’ll give you a prompt 100% refund.

  9.5 My Completion Challenge…

  But here’s where things get really interesting…

  Believe it or not, my goal here isn’t to sell you a training program, and I’m going to prove that to you right now…

  My ultimate goal is to turn you into a successful entrepreneur who can sell a ton of your product and service…

  And It’s to help you create an incredible new source of income and purpose in your life, and to ultimately set you free…

  And while I’m going to take you by the hand and show you exactly what to do here in 7-Figure Sales Presentations… In order to reach you goal, you must take action.

  At this point I’m confident that you’re ready to get started, that you’re serious about learning this skillset, and that you’re ready to take action, because you wouldn’t still be here other wise…

  So I’m going to put my money where my mouth is and offer you a Completion Challenge.

  Follow along with the program and create your sales presentation just like I’m going to show you how to do, click-by-click.

  When you do, you’ll end up with a complete and working video sales letter or webinar that can generate paying customers for you automatically.

  When your presentation is complete on live on the web,

  send my team an email at support@mikedillard.com at anytime over the next 6 months with a link to it,

  and I’ll send you a check for $1,497 to cover the entire cost of the program.

  In other words, I’m going to pay you to finish the program and change your life.

  I’ve never seen anyone else willing to do this, so why am I?

  Because I want to reward people who take action, and I know that if you finish the course, I’ll have made such a massive impact on your life, that you’ll be a raving fan and customer of mine in the future. From my point of view, it’s an investment in my most valuable asset, which is my customer base.

• 10: No Way To Lose…
  So that means there’s literally no way you can lose here.

  At a bare minimum, you have a full 30 day money back guarantee to go through the entire program risk-free, and when you’ve successfully built your sales presentation simply following the steps in the course, I’m going to send you 100% of your money back.

• 11: Tell Them How To Get Started…
  So here’s how to get started, and then I’ve got one more massive surprise for you…

  On the right hand side of your screen, you’ll notice that a button has just appeared to join 7-Figure Sales

  I want you to click that button right now to join and when you do that,

  A fully secured checkout page will pop-up in a new window so fill it out while you continue to listen to the rest of the webinar.

  After you fill out the registration form and hit submit, you’re going to be taken to the Login page for 7-Figure Sales Members area where you’ll just enter the username and password that will be sent to you via email.

  And that’s it.

  Watch the welcome video to get started, and follow along as I send you a new lesson each week as I walk you through the sales presentation process step-by-step.

  And by the way, make sure you forward your receipt email to your CPA because 7-Figure Sales is a tax deductible business expense under the continuing education category.

• 12: Offer Bonuses:
  Now as you fill out the form to get started, I have one more surprise for you, which will likely become one of your most valuable possessions…

  Have you ever seen a movie where the hero finds a little black book with secret knowledge that transforms their lives?

  Well all of the best marketers in the world, have our own little black book.

  One of the biggest secrets to success when it comes to writing and producing a winning sales presentation that works like crazy, is to model other presentations that have already proven to be winners.

  You do not what to reinvent the wheel here. You want to simply model what works.

  So my little black book is filled with transcripts of the most successful money making sales presentations on the web.

  In fact, here are a few examples of the priceless marketing gemsI have hidden away in my swipe file…

  Do you remember seeing a video called “The End of America”, a few years ago that was put out by Stansberry Research?

  Well that sales video was one of the most successful in history, helping Stansberry Research acquire over 1,000,000 new customers for the company and it’s definitely in my file.

  Then there’s the ad Wall Street journal used to sell an estimated 2 Billion in newspaper subscriptions. It’s known as the most successful sales letter of all time, and I have a copy of that ad in my swipe file.

  A few months ago, a startup launched a crowdfunding campaign for their 3D laser printer. They sold over $28 million dollars of that printer in just 30 days, using a sales presentation that was just [2:59] long, and only 25 sentences long.

  You can bet that I have those 25 sentences in my swipe file.

  My friend Craig is known as one of the best sales copy writers in the world. The last presentation he wrote produced over 33,600 paying customers in its first 48 hours.

  That sales presentation was so effective, and got so many people in some very big, nasty corporations fired up, that it was eventually banned by Google. I have one of the only links and copies of that insanely effective presentation left.

  And then I have my own presentations that I constantly go back and reference…

  I have the original transcript of the webinar that made over $3.2 million in revenue in just 7 days, and over $10 million in the first 12 months.

  I have a copy of the very first sales letter I ever wrote for my ebook. That letter took me from waiting tables, to making my first million within 18 months, and then went on to make over $25,000,000 in sales in the years following.

  And there’s obviously a copy of the webinar script I wrote for my list-building course that brings in over $5,700 per day in revenue automatically.

  So as I write my new presentations, I’m constantly diving into my black-book for headlines, compelling openings, and irresistible offers that I can use in my next presentation.

  You can think of a this resource as the most valuable cheat-sheet in the world. Mine has literally made me millions over dollars over the years, and as a participant in the 7 Figure Sales program, I’m going to give YOU access to my entire black-book.

  Yep, you’ll get the entire thing complete with links to the sales video replays, and transcripts of every letter.

  All you have to do is swipe your favorite pieces, and use them in your presentation!

  This asset alone is worth the price of the entire program, but I’m going to give it to you for free when you join today.

• 13: Re-cap the offer:
  Alright… So to recap… When you join the 7-Figure Sales Presentations Implementation Program today…

  You’re going to be officially enrolled in the two month long implementation program where I’ll be helping you create your very own automated, money-making sales presentation step-by-step. Yes, this proven sales method can be used to sell ANY product or service in any industry. If you’d like to have more customers, this program will teach you how to acquire them.

  When you join today before the deadline, I’m going to give you a whopping $1,500 discount, and reduce the price from $2,997, to just $1,497., but that discount is only good for the next hour.

  You get my 30-day, 100% money back guarantee so you can go through the entire program without any risk what-so-ever.

  And you’ll also be able to take my up on my Completion Challenge…

  Follow along and build your sales presentation just like I’m going to show you how to do. Send me a link to your complete, and working funnel at anytime within the next 6 months, and I’ll give you a 100% of your tuition back via check or PayPal for $1,497.

  With my 2-part guarantee, there is literally no risk, and no way you can lose here.

  And finally, I’m going to give you an absolutely priceless bonus when you join today, which is access to my private, million dollar black-book which will allow you to quickly and easily pull out pieces from some of the most success sales presentations in history, and plug them into yours.

  All you need to do at this point is click the add-to-cart button below. fill out the registration form, and you’ll get instant access to the 7-Figure Sales program. If you change your mind at any point, you have my guarantee to back you up.

• 14: Close with Triple Fact
  So, at this point you’ve watched this entire presentation…

  You’ve seen that it’s possible to create automated sales presentations that can make your business millions of dollars

  And it’s clear that the 7-Figure Sales program will show you exactly how create yours

  So I’d like to invite you one last time to participate in this priceless master class

  so you can start building your very own automated sales presentations, and change your life in the process.

  I’ve made sure this is a completely safe decision for you to make, without any risk what-so-ever,

  so click the link to the right on your screen to get started,

  Thank you so much for joining me here on the webinar today And I’m looking forward to helping you build an incredibly successful sales presentation for your products now and into the future…

Mike Dillard