Video 8: Demonstrate Effectiveness

In the last section of our webinar, we presented our solution, described how it works, and listed benefit after benefit.

So at this point, our potential customer is probably saying to themselves… Wow, this looks really great. I think this could be exactly what I need… But is it for real, or is this guy just blowing smoke up my tail?

In other words, there’s a chance they might still have a little doubt and skepticism and at this point, there isn’t much else that you or I can say to overcome that.

We need to let others speak up on our behalf, and we do this through testimonials.

So today I’m going to teach you how to strategically gather amazing testimonials, even if you don’t have any customers yet…

Mike Dillard

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