Welcome back… Today we’re going to cover the portion of your webinar where you’ll actually get to talk about, and present your solution.

In our previous section and video, we positioned the use of an effective sales presentation as the solution to their biggest problems. But then out of nowhere, we introduced the other problem…

The things that are standing in the way between where they are now in their business, and where they want to be…

Specifically, we brought it to their attention that success is in the details when it comes to writing an effective presentation. We mentioned that it could takes months to create, and that their chances of success were low without the proper help or coaching.

In other words, we made it very clear that creating a presentation is definitely worth it, but it’s going to be a difficult, time-consuming project filled with peril if they attempt to do it on their own.

Which is the perfect transition point for us to come to the rescue and save them from all of these problems with our solution.

So that’s what we’re going to do here today…

We’re going to make that transition, and then we’re going to dive into all of the details, features, and benefits of our solution.

Transcript:
So here’s how we’re going to do that…

Right now I’m walking a limited number of students through complete master class.

The program is called, “7–Figure Sales Presentations”, and as one of the participants,

we’re going to write and create your million dollar sales presentation from start to finish together,

so by the time we’re done, you’ll have a converting VSL or webinar that sells your product or service for you automatically, live and on the web.

And… if you complete the course, the class is completely free, but we’ll get more into that in a minute.

So if you’re tired of chasing people around and begging them buy your product or service out of pity…

If you have a product or service that you want to sell more of, with less work…

If you’re tired of living paycheck to paycheck and you want to take control of your financial destiny…

And if you want to acquire the ability to create cash or revenue on demand 24/7 from anywhere in the world,

without ever having to talk to a single person,

then this program is specifically for you…

So here’s how it’s going to work…

It’s an implementation program, so by the time we’re done with it, you will have a complete, working video sales letter or webinar that sells your product or service for you automatically.

In other words, I’m going to help you assemble your very own sales robot with you, step–by–step.

The videos I’ll be creating for you in the Master Class will be recordings of my computer screen as I walk you through the entire creation of your sales presentation, step–by–step, and click–by–click.

Together we’re going to start at the very beginning, and go through the entire process, so in Module 1, I’m going to teach you the timeless, foundational building blocks of sales, persuasion, and influence.

These are the unbreakable rules based on human psychology that you absolutely must know in order to effectively sell anything.

These are the rules that allow you to go from a needy, arm–twisting, entrepreneur who’s desperate to sell your product to anyone who will listen to you, to a confident authority who speaks from a place of power and service. These are the little–known, but price–less rules that allow you to become the hunted instead of the hunter.

In Module 2, I’m going to teach you how to systematically identify the core fears, desires, and needs of your customers.

Once you know this, we’re going to use it to create your USP, or Unique Selling Proposition.

This is a single, magical sentence that sets your company and product apart from everyone else in your marketplace. Get it right, and it can make you millions. Get it wrong, and your sales presentation is doomed to fail before you’ve even begun.

Once we have an X–ray of your prospects thoughts and feelings, and your USP, we’re going to dive into Module 3 which contains the 12 part formula I gave you today, and I’m going to walk you through it step–by–step, with examples along the way that you can swipe and model.

But we’re not going to just use the 12 part formula. In fact, we’re going to expand it from 12, to 25 parts.

So what are the extra 13?

They’re what I call, “Conversion Power–Ups”.

These are the advanced psychological triggers and conversion boosters that can take a good sales presentation, and turn it into one that can change your financial lot in life forever.

Some examples of what I’m going to teach you are

• Emotional Trigger Words — These are carefully selected words that have been proven over the decades to increase the emotional response in all sales copy, and you have to remember, that buying is an emotional response to a problem.
• Pattern Interrupt. Getting your prospect’s attention is the first job you have in your sales presentation, and this is one of the most effective ways to do that.
• The Hollywood Open – Have you noticed that almost every Hollywood movie uses a similar opening sequence to grab your attention and the suck you into the story? That’s because it works, and I’m going to show you how to use the same strategy in your sales presentation for maximum engagement.
• Value Stacking – This is a method we’re going to use towards the end of your presentation to help you craft that critical irresistible offer.
• The Open Loop – If your prospects don’t read or watch your sales presentation to the end, they’ll never buy from you. The best way to ensure they do, is to use what we call an open loop, and I’ll teach you how that’s done.
• Irresistible Offers – We’ve talked about this a lot today, so I’m going to give you three different irresistible offers that I’ve used in my presentations that have skyrocketed my conversion rates.
• The Ultimate Upsell Script – The single fastest way to double your triple your daily revenue within the next 48 hours, is to offer additional products to your your new customers, so I’m going to actually give you my upsell scripts which will allow you to make these offers, without coming across as greedy or pushy.

And five additional Conversion Power-Ups

By the end of Module 3, you’re going to have the most detailed and advanced sales formula I have, along with every conversion boosters I use to create my personal sales presentations which have produced over $50,000,000 in sales.

By the time we reach Module 4, you’ll have your sales presentation completely written, and you’ll be ready to turn it into a VSL or a webinar, so that’s what I’m going to show you how to do next.

You’ll follow along on my screen as I show you how to create, edit, and post your sales video, step–by–step.

I’ll show you which microphone I use, I’ll give you the PowerPoint template for my slides, and I’ll even walk you through the very simple editing process, and show you how to post it on your website.

If you want to use an automated webinar, we’ll dive into that next in Module 5.

I’ll log into my EverWebinar account, and show you how to setup your own sales webinar, step–by–step.

You don’t need any technical skills what–so–ever. All you need to do is watch the video, and duplicate what I do, click–by–click.

Now webinars are a little different because once people register for your webinar, you need to get them to schedule it on their calendar and actually show up.

Over the past year I’ve written and tested a 3–part email reminder series that has given my webinars one of the highest show–up rates I know of.

The good news is that as a participant in the program, you won’t need to write your emails from scratch because I’m going to give you copies of mine so you can model them and use them for your webinar.

Now this is where things start to get really exciting…

So at this point you’ll have a complete and working automated VSL or webinar that’s ready to bring in some serious cash flow.

The only thing missing is traffic,

so we’re going to take care of that here in Module 6 which is titled,

“How To Make $5,787 Per Day With A Facebook Advertising Campaign”

Remember that case study where I made an average of $173,000 per month (which is just over $5,700 per day in revenue), just from my Facebook ad campaign?

We’ll I’m going to sit down with my friend Jason who runs those campaigns, (you can hire him too), and he’s going to log you into my FB account and show you exactly how it’s done.

You’ll see my ads, my websites, and everything in between so getting tons of targeted traffic automatically every single day, will never be an issue for you again.

Now on average, only 5% of your website visitors or prospects will ever buy your product, and that’s IF, you have a really good sales presentation.

That’s just the way sales work. Imagine all of the people who walk past the cell phone or sunglass kiosk in the mall every day without buying. Well it’s no different on the internet.

But just because someone doesn’t buy your primary product or service, doesn’t mean they won’t buy something else.

For example, as an entrepreneur, you’re interested in learning how to build your business, but there’s a very good chance that you’re also interested in learning how to invest your money as your business grows.

Now I don’t have a product or service on investing, but there are a few great ones out there that I personally love and would recommend, so I can promote them as an affiliate.

So our 7th and final Module is titled, “How To Make An Extra $419,752 From All Of The Prospects Who Say “No Thanks” to your product or service…”

And in this part of the program, I’m going to walk you through one of my personal promotions which did exactly that…

As an “affiliate”, you are basically promoting someone else’s product or service. They get the sales and customers, and then split the revenue with you. The typical commission rate is 50%.

So if you promote a product that costs $100, you’d make $50.

You need to be extremely selective about the products you promote, because you’re tying your reputation to that product. If you promote low quality products, your readers will stop taking your recommendations.

So in a normal year, I may promote just 2 or 3 affiliate products or services beyond my own.
These are always products I’ve purchased myself, and really enjoyed.

One of my favorites is a financial newsletter written by Mark Ford.

Mark is an amazing entrepreneur and author, and I love his work, so I wanted to promote his newsletter to my readers. (And don’t worry about looking Mark up on the web right now, I’m going to send you an email with links to all of the resources I’ve mentioned on today’s webinar once we’re done).

So during this campaign, I sent four emails over the course of a week, and as a result,

I made $419,752 in commissions in less than 7 days.

So if you’d like to learn how to make almost half a million dollars in a single week just by endorsing a product you use and love,

I’m going to give you copies of all four of those emails, and walk you through each one of them so you’ll understand the sales psychology and a very, very unique offer that made them so successful.

END TRANSCRIPT

Mike Dillard