Once you have your sales webinar or VSL complete, there’s only one piece of the puzzle left… Traffic.

Interestingly, new online entrepreneurs think “traffic” is their biggest challenge. It’s not.

The only thing that matters is how well your sales presentation converts. If it converts well, you’ll be able to hire someone like Jason who will send you all the traffic in the world. If it doesn’t convert, then there’s nothing he, or anyone else can do.

So you don’t need traffic. You need a sales presentation with a good conversion rate.

Personally, I have no idea how to generate traffic and never have. Instead, I focus on two things…

1: Creating a product that will exceed customer expectations.

2: Creating a sales presentation for that product that converts.

If you do those two things, the world becomes your oyster and traffic becomes effortless.

So if you want an inside look at how this entire process works, please enjoy this lesson with my, “traffic guy”, Jason Hornung which will show you how his FB ad campaign for my List-Grow course has brought in over $432,695.00 revenue in a four month period.

By the way, this video is a lesson from the Self Made Man Society. If you’re not a member, you should be… You can learn more at MikeDillard.com

We spent $88,601 on our ad campaign, giving us a net-profit of $344,094 in four months.

Watch the video lesson above to see how that’s done, and below you’ll find screenshots and additional information…

The webinar funnel for List-Grow consists of three parts…

1: The ads…

Here are the ads we’ve been using for the campaign…

2: The webinar registration page. When someone clicks on the ad, they’re taken to this webinar registration page…

That registration page has a current conversion rate of 34.5%. So out of every 3 people who click on our ads, 1 person will register for the webinar. That’s a good rate.

Now I don’t do the webinars live. That would be exhausting. Instead, I use an amazing software platform called EverWebinar.com to run the webinars automatically.

Out of every 100 people who registered to attend the webinar, 44% actually show up.

The webinar itself has a sales conversion rate of 5.87%, so for every 100 people who show up and watch, 5 or 6 will buy the course for $1,497.

So that’s the entire webinar marketing funnel.

Now the key to making sure all of this actually works, and produces a profit, is the quality of your sales copy…

EVERYTHING is dependent upon that.

If your ads, registration page, and webinar don’t convert your clicks into customers, you don’t make a sale.

Funnel 2: Self-Made Man To
Mike Dillard Mentoring Offer…

The second funnel that we’ve been marketing on Facebook, has been a bit of an experiment I’ve never seen done before.

We’re taking the podcast episodes that are coming out each week at SelfMadeMan.com, and promoting them on Facebook behind a capture page.

For example, we created a capture page for Garrett White and his episode which was titled, “How To Become A Powerful Leader of Men…”

Here are the ads we posted on facebook to drive traffic to that page…

ADS

Now after you opt into that page by providing your email address, you’re taken to the “one-time-offer” page (OTO).

On this page, I welcome you to the Self Made Man community. I let you know that your lesson with Garrett will be arriving at your inbox shortly, and then I invite you to purchase the 2 hour long, “Mike Dillard Mentoring” training program I created for $47.

(This is the incredibly valuable course that I’ve given you for free here in the Society as a bonus).

Our goal is to make enough revenue from the initial sale of the Mike Dillard Mentoring course, to cover most of our advertising costs. At that point, we can continue to build our email list, and acquire new customers every single day for free in over a dozen different niches, as we create new capture pages for every new Self Made Man podcast episode.

So far then conversion numbers for the “SMM to MDM” campaign have been “okay”.

We’ve spent $27,671 on ads for this campaign, which has produced 10,536 email subscribers.

That’s a gross cost-per-lead of $2.62 each.

Now we’ve also sold $12,483 worth of the Mike Dillard Mentoring course to those readers, which brings our net-advertising cost down to $15,188. That means our net cost per lead is only $1.44 each.

That’s a really great cost-per-lead, but I want to get it down to break-even, or $0.00.

So here’s the biggest challenge with this particular funnel…

I have to start with a stranger who clicked on an ad about Garrett. They see his picture, and are expecting to hear from him.

But as soon as they opt in, they’re surprised to see this other guy named Mike.

So I have to introduce myself, reframe the context, and then sell them on a course they had no idea they wanted, all in less than 5 minutes.

Clearly that’s a challenge, but it can be done, and we’ll eventually get the numbers where we want them by simply split-testing our pages, and increasing their conversion rates over time.

Now that the Self Made Man Society is up and running, I’ll be offering the 14-day, $1.00 trial for that, instead of the Mike Dillard Mentoring program moving forward.

In Conclusion…

The only way to build and grow a business over the long-run, is to have direct control over the number of people who see your product, and the ability to produce customers on demand.

The only way to do that, is to buy attention, traffic, and customers through paid advertising campaigns.

Relying on anything else to build your business, is relying on luck.

If you’d like to get in touch with Jason, his contact information is below…

Resources Mentioned In Today’s Lesson:

www.EverWebinar.com – The automated webinar service I use.

http://jasonhornungagency.com/ – Jason’s Facebook advertising agency.

Mike Dillard