Welcome to Module 4 where you’re going to learn how to create your very own video sales letter.

Assuming you’ve completed Modules 1-3, this is going to be pretty simple because a video sales letter is basically a much shorter version of a webinar.

Now with that being said, creating an effective VSL that converts is actually much more difficult than a webinar.

Why? Attention…

Specifically, the lack thereof.

Webinar attendees are a fairly captive audience. They’ve registered to attend, scheduled it in their day, and took the time to show up with the expectation of spending 90 minutes with you.

People who see your VSL have made none of those micro-commitments. Most likely they have clicked on one of your ads while bored and surfing the web, and have now landed on your VSL page.

Which means you now have about 5 seconds to grab their attention and keep it.

It’s a challenge that requires mastery of this skill, but should you dedicate yourself to that mastery, you will never, ever have to worry about money again.

So when it comes to writing your VSL, there are dozens of structures and formulas you can follow. Keeping these in mind when you’re stuck or have writer’s block, have really helped me stay focused on what’s important, and what my script needs to accomplish.

H3:

Here’s I’ve got.
Here’s what it will do for you.
Here’s how to get it.

PAS:

Problem – Present the problem your prospect feels
Agitation – Poke at that problem until it’s visceral
Solution – Present your solution to the agitated problem

AIDA:

Attention – Jar the reader out of their boring ol’ lives
Interest – Engage their mind with unusual, counter-intuitive or fresh info
Desire – Engage their heart so they want what you’re offering
Action – Ask them to take the next step

The 12-Step Formula:

1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials
5. Show the benefits
6. Give social proof
7. Make your offer
8. Inject scarcity
9. Give a guarantee
10. Call to action
11. Give a warning
12. Close with a reminder

Now as for this lesson here today, I’m going to really break this process down into the most detail possible, so we’ll be using my personal 25-part formula, but we’ll get into that in a bit.

Next, I want to make sure you that you’re thinking like a professional marketer, and the biggest difference between someone who understands marketing, and someone who doesn’t is knowing what your prospect REALLY wants below the surface…

As you start to brainstorm ideas for your script, I want you to ask yourself these questions, as the answers will supply you with the most important parts of your presentation…

Who are my customers?

What are their demographics? Age? Sex?

What do they really want?

More money: Why do they want more money? More money gives them a feeling of security, of pride, of respect, accomplishment, and freedom.

What happens if they don’t make more money?

They have to wake up everyday knowing that they’re limited… Limited in what they can do, what they can experience, what they can provide, and they must force themselves to live a life based on scarcity and fear… The fear that they might not be able to pay their bills, or put food on the table, or that they could lose their car, or be unable to buy Christmas presents for their children.

Freedom: Why do they want more freedom? They can avoid a job that is unsatisfying. The can do what they want, when they want. They can bring their dreams to life. They can control their time.

What happens if they don’t get more freedom?

They miss out on the things that matter most in life, because they have to work too much. They get bitter because another person has control over their time and their schedule. They lose the opportunity to live a life they can control and become a lifelong victim.

To prove they can: Why do they want to prove they can? They want to prove to themselves and to everyone who doubts them that they can do it. That they’re smart enough, and talented enough. They want to increase their sense of self-worth.

What happens if they can’t prove that they’re good enough?

They must admit to themselves that they aren’t. That they are a failure, that all of their doubters were right about them.

What are the biggest obstacles and challenges that stand between them and success?

A lack of experience, self doubt, a lack of training and knowledge, a lack of skills, self doubt, a lack of money, not enough time, indecision, etc

Paint the picture/timeline of where they are today, and where they want to end up. What does that look like?

What are the things they need to do to go from where they are, to where they want to be?

What knowledge/results can you give them right now in your presentation that can help them, and demonstrate your value?

By answering these questions and going a level beyond their initial answer, you get to the heart of what they truly want. And THAT is where the sale takes place.

So now that you understand how to get to their real WHY, let’s go over some basic guidelines when it comes to writing a VSL script…

1: When it comes to length, keep it as long as it needs to be, and not a sentence more.

A VSL can be as short as a 60 second commercial, or in the case of Porter Stansberry’s incredibly successful End of American sales video, an hour and 16 minutes.

You don’t want to focus on length. You want to focus on engagement.

Porter’s 76 minute VSL produced over $250,000,000 in sales because it engaged people’s emotions… Specifically fear of loss, discovery, hope, and greed.

2: Every sentence counts. Once you’ve written your first draft, go back and remove every sentence and word that isn’t completely necessary.

3: Take your time. It took me over three months to write and re-write my very first sales letter script for Magnetic Sponsoring, and Porter and his team wrote and edited the End of America letter for nearly a year before taking it live.

But it’s worth it because the truth of the matter, is that you are one sales presentation away from your first million dollars.

Spend the next one to two years studying and mastering this skill set. Don’t stop here with this course. Buy every book you can from Dan Kennedy, John Carlton, and David Ogilvy.

Alright, let’s go ahead and dive into my 25-Part Copywriting Formula…

Once you’ve written your script and you’re ready to record, simply click here to review the lesson on how to record and edit your presentation.

1. Pre-Headline
2. Headline
3. Sub-Headline
4. Opening Story
5. The Solution
6. Demonstrate Value
7. Explain Ease of Use
8. Show Speed To Results
9. Future Pacing
10. Show Your Product’s Credentials
11. List Benefits
12. Provide Social Proof
13. Make An Irresistible Offer
14. Offer Bonuses
15. Build Perceived Value
16. Acceptance of Full Retail Value
17. Reduce Price to Irresistable Level
18. Reveal Final Price
19. Inject Scarcity
20. Remove All Risk
21. Call To Action
22. Give A Bigger Reason Why
23. Call To Action (Logic Based)
24. Call To Action (Fear Based)
25. Close With A Reminder

I’m going to walk you through this entire process in an extremely comprehensive manner…

For each step below, I’m going to give you a few examples that you can apply to your script, and I’m also going to dissect my very first sales letter for Magnetic Sponsoring. I wrote this when I was around 27 years old to sell my Magnetic Sponsoring Ebook, and it would go on to produce over $25,000,000 in sales during the next 8 years.

In other words, I’m going to break this entire process down with you, using one of my most successful scripts as the template so you can see exactly how it’s done, and follow the model for yours…

25 Point Sales Letter Template

Here is the entire Magnetic Sponsoring letter in full for easy reading and study.

1: Pre-Headline:

This is where we want to identify your target audience, so they’ll know that this message is relevant to them. These are the very first words of text at the top of the page.

Examples:

• __(target audience)__:
• Attention frustrated __________: Are you sick and tired of __________? If so, read on to discover…
• WARNING: The shocking truth about your _________…
• FREE Presentation especially for _________…
• Attention __________ sufferers…
• Tired of suffering from _______?
• Frustrated Ex- ______ insider reveals the shocking truth about ________…
• Attention: If you or someone you love is suffering from ______, then this will be the most important letter/presentation you’ll ever ______…

Magnetic Sponsoring Example:

Attention Network Marketers:

2. Headline:

Your headline will be used to identify the single greatest desire or problem your target audience currently has…

Examples:

• You’re About To Discover ______
• Here’s The #1 Secret To ________
• How To ______ In _____ Easy Steps
• How To ______ Without _______ In ______ Or Less 100% Guaranteed
• Here Is A Shockingly Simple ________ That Is Helping __________ To __________
• Now You Can ________ And ________ Without ________
• New Breakthrough Reveals How You Can ________
• “A Step-By-Step Guide To Crafting Winning Sales Offers Guaranteed To Convert Sales”
• The Revolutionary __________ That Allowed An Ordinary ________ Go From ______, To ________ In ______
• 7 Little-Known Ways To ___________
• How To Get Rid Of _______ Quickly, Easily And Naturally
• (Do Something) Like A _____________
• 5 Things Every _______ Should Know About _________
• Don’t _____ Again Without This _____ Secret
• Hi, I’m ______, and this is ____________ (show picture of something strange and unusual). In the next few minutes, you’re going to discover how this _______(something strange and unusual), was the secret to __________ (getting desired result).

Magnetic Sponsoring Example:

“You Are About To Discover How You Can Literally Attract An Endless Stream Of Prospects To You, Credit Card In Hand, Ready To Join… Automatically”

3. Sub-Headline:

Your sub-head will be used to provide further insight and details about your readers greater desire or problem, and how you’re about to solve it.

Examples:

• Using this miracle _____________, you can actually _________ while you sleep!
• In the next _____ minutes, I’m going to reveal how you can stop ______, eliminate _______ & finally _________ by _______.
  What your ______ never told you about _______, and the shockingly simple _______ that guarantees you’ll _______ without _______.
• “A Step-By-Step Guide To Crafting Winning Sales Offers Guaranteed To Convert Sales”
• This is the little-known _____ secret that’s quietly _______ and I’m going to reveal exactly how you can ________ in _______, guaranteed.
• Shocking new ___________ breakthrough reveals exactly how ______ are now able to _______ without _______.

Magnetic Sponsoring Example:

“In this letter I’ll show you a little-known Internet prospecting secret that has been quietly bringing thousands of network marketers success — without rejection, frustration or spending any money on advertising. In fact, with this secret…

People Actually Pay You To Hear About Your MLM Opportunity And Products!

4. Open:

At this stage in your sales presentation, you have to grab hold of your reader’s attention, and the best way to do that, is to tell a story… Your story.

You will want to share your experience with the problem your product solves so you can relate to your audience who is having the same problem.

Be sure to twist the knife, pour salt on the wound and really get them to feel the pain and experience it in their mind.

Use this as an opportunity to build credibility and make your prospect feel you were just like them before you discovered the solution.

This is considered your opener, and is one of the most important parts of your copy after the headline and sub-headline.

Here’s an example of the Open that I used for the Magnetic Sponsoring sales letter, which produced over $25,000,000 in revenue…

Magnetic Sponsoring Example:

Hi, my name is Mike Dillard. I’m an MLM trainer and direct marketing specialist with over 100,000 students around the world — including 7-figure network marketers, CEO’s, real-estate investors, and Internet marketing “gurus” who make millions of dollars per year.

I have personally helped thousands of network marketers go from “zero to wealthy” in as little as a few weeks. And many of my students have achieved total financial freedom in almost every MLM company in the business.

But you want to know something interesting?

Just a few short years ago…

I Couldn’t Sponsor A New Distributor If My Life Depended On It!

It’s true.

I was 25 years old at the time and, after five years in the business, I could count the number of people I had sponsored on one hand

No matter how hard I tried, I just couldn’t make money in MLM — even though I worked it day and night… and even though I did everything my upline told me to do.

I went to every meeting within 300 miles… made an average of 100 (yes one hundred) cold calls per day… and spent every penny I had on books, tapes and advertising that never paid for itself.

When I told my upline about this, they said it must be “me” doing something wrong. That the system was completely “duplicatable.” And I just needed to be more “positive”… set more goals… call more leads… and attend more meetings and training calls.

But those things only got me more of the same rejection and frustration. In fact, by this time I was dirt broke… had racked up thousands of dollars in debt… and was so financially in “the hole, I had to pawn my championship winning bike and furniture just to eat.

In truth, I had pretty much given up on MLM.

Then one day, almost by accident, I discovered a secret way of prospecting on the Internet after reading an email from a direct marketing genius in Chicago.

An almost laughably simple technique that requires no cold calling… no going to meetings… no rejection… and absolutely no selling.

In fact, with this secret…

5. The Solution:

Here you’ll talk about the pivot-point, what changed for you, and how you discovered the solution.

Examples:

• Then one day everything changed when I finally found…
• That all changed the day I met…
• It wasn’t until I accidentally stumbled onto…
• That’s when by a total freak accident…
• After ____ years, I finally found this amazing breakthrough…

Magnetic Sponsoring Example:

In truth, I had pretty much given up on MLM.

Then one day, almost by accident, I discovered a secret way of prospecting on the Internet after reading an email from a direct marketing genius in Chicago.

An almost laughably simple technique that requires no cold calling… no going to meetings… no rejection… and absolutely no selling.

In fact, with this secret…

People Actually Paid Me To Hear About My Opportunity And Products.

I almost couldn’t believe it.

I used to spend hundreds of dollars per month on advertising and beg people to let me show them the plan.

But now people were actually giving me money to see it — just like they would pay to watch a concert or movie!

The result?

My struggling MLM business changed overnight.

Money flooded into my bank account — DAILY.

People from around the world (who I’d never even met) started calling me and wanting to join my downline because they wanted to use my methods too.

Within just 4 months I was financially free… and out of the “rat race” forever.

And best of all:

These new distributors signed up with no annoying objections… no “hemming and hawing”… and no questions asked. They simply tracked me down, asked me to show them the plan, and signed up as distributors on the spot because my system had already done the telling and selling for me.

Frankly, the money and success came so fast… and so easy… I thought it was some kind of “fluke.”

So I showed my method to a few other struggling distributors in my downline and had them try it.

And you know what happened?

They Each Made Money Just As Quickly And Easily As I Did

It was incredible.

I had discovered a 100% “rejection-free” way of prospecting that lets even the most “timid” and shy networker sponsor dozens of new distributors in just a few short weeks.

Without making one single cold-call.

Without having to hassle your friends, family and neighbors.

And without spending ANY money.

In fact, as I said, people actually pay you to prospect with this method.

Sounds almost crazy, doesn’t it?

Hey, I understand. Sometimes I still have a hard time believing this is real.

And all I ask is you hold off from disbelieving long enough to see the evidence for yourself.

It will take just a few minutes, and will help you sponsor new distributors far faster and easier than you ever dreamed possible.

Look, here’s the cold, hard truth you won’t hear at the Thursday night MLM meetings or in your company’s literature:

In the Internet age…

The “Old School” Prospecting Methods Will Kill Your Chances Of Making Any Real Money In MLM.

In fact, using those “dinosaur” MLM tactics is like trying to fill a leaking bucket.

Here’s why:

If you follow the old MLM “dogma” of cold-calling prospects, handing out CD’s, and spending all your money on “opportunity” leads — you’re almost guaranteed to lose most (probably ALL) of your people to competing distributors who can advertise on your front doorstep thanks to Google.

This means you’ll be forced to recruit every day for the lifespan of your business just to combat the constant attrition that will plague your organization.

You see, the old ways worked great when people stayed in and purchased products every month for years at a time, allowing you to build a large, profitable organization.

But in today’s crazy online world, the average reps only stick around for 2 or 3 months (if you’re lucky) before you even get a chance to recoup your marketing costs.

That’s how radically the industry changed since the Internet.

So what can you do to make money in MLM today?

It’s actually pretty easy:

You Simply Do The Exact Opposite Of What Other Network Marketers Are Doing!

Here’s what I mean:

Most people spend all their money and time calling over-priced leads, only to end up talking to some guy named “Bubba” who’s really looking for a J-O-B.

Others jump from company to company hoping “this one” will be the one that really works out.

But the richest and savviest distributors don’t do ANY of those things.

We do not cold-call leads.

We do not show the plan to everyone with a pulse.

And we do not bother our friends, family and neighbors.

Instead, we use what I call magnetic sponsoring.

This is the secret I discovered that quickly gave me (and thousands of people I’ve taught it to) complete financial freedom.

Here’s how it works:

6. Demonstrate Value and Scarcity Of Your Solution:

The idea here is to get people to see YOUR solution as the answer to the problem they have.

Examples:

After ____ years of painstaking research and trial and error, I finally discovered a foolproof…

It took over 5 years & I invested well over $ __________ before I was able to finally crack the _______ code…

Magnetic Sponsoring Example:

Here’s how it works:

My System Is Based On Two “Core Truths” Of MLM In The Internet Age:

1. The old school sales routine of cold-calling leads, holding meetings, knocking on doors and trying to “convince” people to look at your opportunity is DEAD.

2: The fastest and easiest way to make money in MLM today is simply to “position” yourself so only the hottest, most qualified prospects come to you (and ONLY you).

That’s it.

And no matter what all the other MLM “gurus” say about contacting your family, friends and neighbors… attending every meeting… or cold-calling leads — these are really the only truths you can absolutely count on in network marketing today.

And these two pieces of truth are what took me from dirt broke to 7 figures in less than 18 months — and let me generate over 115,329 live leads over the past two years without spending a single penny.

And guess what?

You can learn how to do the same thing — no matter what network marketing company you’re in or if you just signed up in your first MLM business yesterday.

In fact, when you use “magnetic sponsoring”… you can immediately start attracting an unlimited number of leads TO YOU, and…

They Will Actually Pay You To Show Them The Plan!

This strategy is the “missing link” that six and seven figure network marketers know that everyone else doesn’t.

7. Explain Ease-Of-Use:

Explain how easy it is to get the same result when they get the formula/blueprint/system etc.

Examples:

• The best thing about this is just how fast, effective and EASY it was to integrate into your life…
• “A Step-By-Step Guide To Crafting Winning Sales Offers Guaranteed To Convert Sales”
• With this simple weight loss system, you can shed 3-7 pounds per week without starving yourself, without calorie counting and without doing any crazy exercise regiments…
• What I really love about this system, is just how simple it is to start getting results.
• For instance, check out the results _____ got when she plugged into my easy _____ program.
• All it takes is one small, simple tweak to what you’re already doing and you can…
• This is the real beauty about this ____ is just how easy it is to ________ quickly, safely and naturally…

Magnetic Sponsoring Example:

This strategy is the “missing link” that six and seven figure network marketers know that everyone else doesn’t.

And the funny thing is, getting people to come to you and then pay you to show them the plan… is a LOT easier than you think.

WAY easier than banging on doors, getting laughed at by your warm market and dropping your life savings on leads who will slam the phone down on you or end up joining some other guy’s MLM business later.

And my friend, when you know the secret of magnetic sponsoring… you’ll go from being a “prospector” who chases people down… to being an “order taker”, with people chasing YOU down — and even paying you for the “privilege” of showing them the plan.

This makes sponsoring as easy and painless as filling out a blank check.

Anyway, getting people to come to you… and then actually pay you to see the plan is just one part of my system.

I’ve got dozens of methods and secrets that I’ve been using for years like this that’ll blow your mind.

Like how to get people wanting to join your business before you talk to them… The RIGHT way to prospect your warm market without getting “blacklisted” by your friends, family and neighbors….

And where to find the contact information of active network marketers (not genealogy lists) who are already looking to join a new MLM company… just to name a few.

And while I can’t tell you all the secrets I’ve learned about making tens of thousands of dollars per month in this letter… there is now a way for you to get them quickly, easily and without ANY risk.

Here’s how:

I have recently put ALL this information into an easy-to-read manual called:

“Magnetic Sponsoring”

This is the “secret weapon” of many of today’s richest networkers.

And it contains the exact “blueprint” I used to transform a failing, crippled, money-sucking MLM venture into a six-figure income in just four months.

I originally wrote it when I first started using my system, because I was sponsoring so many people… so quickly… I couldn’t keep up with them.

In some cases, I actually had to turn people away — with a “waiting list” of people who wanted to join my downline (can you imagine having that “problem”?)

So I put my entire sponsoring formula into one, “stripped-down” manual (just 54 pages) I could simply hand to new distributors.

This manual has since transformed the lives of thousands of people in every network marketing company in the industry — including people who struggled to sponsor even one single person before.

But you cannot find this manual in bookstores.

And, until a couple years ago, it was ONLY available to my personal downline.

However, if I hear from you today… you’ll have the opportunity to instantly download and access this powerful information immediately.

if you would rather read it in print rather than from your computer screen, I will send a copy directly to your doorstep!

More on that in a second. But first…

Here’s Just A Small Taste Of What You’ll Discover In This Manual:

8. Show Speed To Results:

This is where you want to talk about case studies and results you and/or others have gotten. Make sure these results are REAL and DOCUMENTED. If you don’t have any testimonials right now, give your product away to 10-20 people for free, in exchange for their honest feedback/testimonial.

Examples:

• What makes this __________ unlike anything else out there is just how FAST it works.
• In fact, you can get results in as little as _ days from now…
• Here are some shocking real-world results we’ve gotten in the first 30 days…
• After working with _____ just like you, here’s our results…
• __% of our clients reported _______ in their first 21 days.
• No other _____ even comes close to…
• I already shared what my results were, however I was really shocked at just how quickly others were able to _________. Here are just a few examples…

Magnetic Sponsoring Example:

“25 Reps In Just 2 Months!”

After doing everything Magnetic Sponsoring said to do I went from sponsoring 8 people in 10 months to Sponsoring 25 people in January and February. And my downline keeps growing!
– Ferenc Scobie

“Built A Downline Of 763 Paying Members In Just 43 Days”

After reading Magnetic Sponsoring I built a downline of 763 paying members in just 43 days. Those numbers are real. They all became members who paid $49.95 or more.
– Katie Bernhardt

“Created 1,221 New Leads In 6 Six Months”

Everything I’ve accomplished in this industry has been a direct result of the principles I first learned with Magnetic Sponsoring. Since using them I’ve developed a list of around 1,221 people that is growing everyday. I can’t imagine where I’d be today without it.
– Brady Paulson

“My Downline Grew From 50, To 600+ Within A Few Months…”

My downline grew from 50 to 600 within a few months once I started using The Magnetic Sponsoring system. And it’s still growing strong.

– Mike Kakihara

9. Future Pacing:

This is a powerful way to get people to say “yes” to your offer by helping them envision themselves getting their desired result.

Examples:

• Imagine how much more _______ when you plug in to _______…
• Just picture looking in the mirror and seeing the new _______ you…
• Think how good it will feel when you’re finally able to…
• Your friends will be BEGGING you for your secret when they see how you…
• I’m sure by now you can clearly see just how life-changing this can be for you when you finally _____
• How much will it mean to you if you can make an extra _______ starting next month?
• What will you buy when you________?
• What will you do with all the free time you have?
• Where will you travel?
• Picture the look on your _____ face when you…

Magnetic Sponsoring Example:

Ask anyone you know in MLM if they know how to do THAT.

Chances are they don’t.

But YOU will.

And when you do… making money in MLM becomes as automatic and “routine” as checking your email.

Anyway, here’s the bottom line:

After reading Magnetic Sponsoring you’ll never need to make another cold-call again. Never fear looking stupid in front of your spouse or friends.

And never worry about making your money back from an MLM company you join.

Instead, customers and prospects hunt you down — with credit card in hand.

Your friends, family and in-laws approach you about what you’re doing.

And many of the people laughing at you behind your back right now (for being in that “pyramid scheme”) will come crawling to you…

Begging For Your Advice On How They Can Make Lots Of Money, Too.

I see this happen ALL the time when I teach people my system.

Once you own this manual, you get skills you can use for the rest of your life.

Skills nobody can ever take from you. Skills that are “timeless” — and that will work today, tomorrow… and probably even 100 years from now.

And it’s so easy, too.

Just follow my simple “recipe” and, before you know it, you’ll sponsor your first new distributor…

Then another.

And then another…

Until, before you know it… you’ve got an entire army of distributors making money for you 24 hours a day, 7 days a week — whether you’re on vacation… hanging out with your kids at the beach… or even sound asleep in your bed at night.

Plus… if you order my manual today… I’ll also send you 4 extremely valuable bonuses you can’t find anywhere else, for any price, including:

10. Show Your Product’s Credentials:

What makes you or your program credible and believable?

Examples:

• By now, you’re probably asking yourself, why _______? Well, the answer is simple…
• This is the only system that’s clinically PROVEN to ___________
• This amazing _____ system was developed by 13 of the world’s top ______ experts.
• I have helped ______ busy/frustrated ________ just like you finally get…

11. List The Benefits:

Here you’ll want to list short benefit statements and/or bullet points to emphasize the main benefits of your program.

It is extremely important that you understand the difference between a “feature” and a “benefit”, because 99% of new marketers will get them confused…

A “feature” is what your product or service, “is like, has, or does”…

A “benefit”, is what your product or service “does for you”…

Feature: “The Magnetic Sponsoring ebook will teach you how to magnetically attract new distributors to you”

Benefit: “Which means you’ll be able to quickly grow your team, without having to bug your friends and family members…”

To transition features into benefits, you can use simple transition words like…

__Feature__, so you can ______…

__Feature__, which will allow you to ______…

__Feature__, which will ensure you can ______…

Examples:

• List-Grow comes with a complete copywriting swipe file so you can use the same proven headlines that have made millions in sales, in your sales letters
• Looking for the fastest way to _______ without ______? No problem, you’ll get that at minute [13:49] (you’ll be amazed at how simple this is)
• Sick and tired of the _______? We’ve got the answer for you on page ___. (you won’t find this in any other ________.)
• Want to learn the secret to getting ______ quickly and easily? No problem, just turn to page ___ and you’ll discover _____…
• Once you’ve discovered this proven formula, you’re going to finally be able to _____________
• With my simple system, you’ll start _____, ___ even _______ in as little as _______…
• It only takes ________ a day to start _________ and won’t interfere with your busy life…
• You never have to ______________ so you can __________ without worrying about _________ …

Magnetic Sponsoring Example:

Here’s Just A Small Taste Of What You’ll Discover In This Manual:

• How you can make as much as $500 to $1,000 your first month in network marketing… without sponsoring anyone or selling your company’s products! *see earnings disclaimer
• How to contact thousands of network marketers already looking to join your opportunity… without making a single phone call or spamming anyone.
• The #1 “clumsy mistake” people make with their mouths that kills their chances of signing up new distributors.
• Why you should almost NEVER sponsor “excited” prospects… and why lazy people often make the most money in MLM.
• A secret way to get hundreds — even thousands — of people to join your downline at the same time without even mentioning your company or business!
• The fastest known way to quickly “position” yourself as an expert and attract leads to you — even if you’re brand new to MLM and know nothing about the business now.
• Why “opportunity seekers” are the WORST people to sponsor!
• A “can’t miss” way to instantly gain the respect and admiration of every single network marketer in your company — even if you haven’t sponsored anyone yet!
• The “Donald Trump” secret to effectively answering questions and objections from MLM skeptics.
• What to do with your eyes to command respect from almost everyone you talk to. (You can actually see this secret “in action” in most James Bond 007 movies.)
• The ONLY people you should ever market your retail products to! (Do this and selling thousands of dollars in products each month is like taking candy from a baby.)
• An “almost magic” way to create 100% duplication within your downline!
• The “big lie” of genealogy lists… and why you should avoid them like the plague!
• Why the best way ever discovered to make money in MLM… and make it fast… is to do the exact OPPOSITE of what most other network marketers do.
• A quickie, “idiot’s” guide to consumer psychology — often used by cult leaders and other persuasion masters — that lets you instantly tap into the buying “hot buttons” of everyone you talk to.
• Why telling your prospects your company is “debt free” and does billions in sales will actually destroy your chances of signing them up!
• The most common “sales killing” mistake people make when sending email to their prospects. (Do NOT send another email to another prospect, customer or lead until you read this!)
• The only two things you should send a prospect who wants more information. (Hint: This has NOTHING to do with your product, company or compensation plan.)
• How to get your entire downline to loyally follow you to another MLM company… with the push of a button!
• How to immediately get your newest reps into a positive cash flow. (Making it almost impossible for them to ever want to quit or leave your team.)

12. Provide Social Proof:

Put in testimonials, case studies, etc.

Examples:

• Here are just a few success stories about….
• Just look at what some of our fans are saying about _________…
• Check out this real-world case study to see how ____ was able to…

13. Make An Irresistible Offer:

Examples:

• Now it’s your turn to ______, and here’s how…
• Here are the details about how this amazing system is going to help you …
• I’m going to take ___ people who are serious about…
• Let me break this down for you so far, so you can see exactly how powerful this _______ can be, and why you should consider taking me up on what I have for you…
• Here’s exactly how this ___ is going to help you…

Magnetic Sponsoring Example:

I have recently put ALL this information into an easy-to-read manual called:

“Magnetic Sponsoring”

This is the “secret weapon” of many of today’s richest networkers.

And it contains the exact “blueprint” I used to transform a failing, crippled, money-sucking MLM venture into a six-figure income in just four months.

I originally wrote it when I first started using my system, because I was sponsoring so many people… so quickly… I couldn’t keep up with them.

In some cases, I actually had to turn people away — with a “waiting list” of people who wanted to join my downline (can you imagine having that “problem”?)

So I put my entire sponsoring formula into one, “stripped-down” manual (just 54 pages) I could simply hand to new distributors.

This manual has since transformed the lives of thousands of people in every network marketing company in the industry — including people who struggled to sponsor even one single person before.

But you cannot find this manual in bookstores.

And, until a couple years ago, it was ONLY available to my personal downline.
However, if I hear from you today… you’ll have the opportunity to instantly download and access this powerful information immediately.

if you would rather read it in print rather than from your computer screen, I will send a copy directly to your doorstep!

More on that in a second. But first…

Here’s Just A Small Taste Of What You’ll Discover In This Manual:

14. Offer Bonuses:

Examples:

• Yet I want to make this an even easier decision for you, so for the next __ people…
• If you act in the next ___ minutes/hours/days, you’re going to get _____, valued at $______…
• And that’s not all, you also get this amazing bonus that reveals how you can _______. This bonus alone is valued at $__ .00, however, right now it’s yours absolutely free.
• I’m not done yet, because I know if you’re really serious about _______, you’re going to love my ________. This is another whopping $____ bonus, however when you say yes today I’m going to include this at no additional cost.

Magnetic Sponsoring Example:

Plus… if you order my manual today… I’ll also send you 4 extremely valuable bonuses you can’t find anywhere else, for any price, including:

1.) Membership To My Magnetic Sponsoring 3.0 System:

Now you can “partner up” with me and use the exact website and training tools I use to attract and sponsor thousands of people into my own business each year.

In fact, more network marketers use my system to generate more leads, make more money, and sponsor more distributors than any other system in the world because it works so well, and that’s a fact.

Plus, this 100% online system is loaded with valuable training documents and resources you can’t find anywhere.
Everyone else used to pay $19.95 per month for this service, and it would cost you over $60,000 to develop it on your own, but when you buy my Magnetic Sponsoring manual…

You Get Instant Access At No Additional Cost!

2.) The “Behind Closed Doors” Online CD:

This rare interview contains the details of a simple technique I’ve used to make up to $87,000 cash in less than 10 days. (*see earnings disclaimer)

And before you even ask… ANYONE can use this tactic — no matter who you are or how much you know about making money now.

Best part: This audio is a downloadable MP3 file you can hear the instant your order is processed. (You can literally be listening to it in the next 3 minutes!)

3.) Magnetic Sponsoring “Essential Reports”:

These reports are like solid gold for every network marketer who wants to make sponsoring new distributors super easy.
Here’s what’s inside:

Killer Ads: My secret formula to creating killer advertisements. Even includes my personal top 10 ads! You can ” swipe and plunder” them for your own use… and generate hundreds of leads without writing your ads from scratch. (This report alone is worth a small fortune!)

How To Get The Posture And Confidence Of The Pro’s: This special report shows you how to banish any fears of calling your prospects… and start “drawing” people, groups… even entire crowds… to you when you speak. This is advanced information not easily found outside of high-priced seminars and trainings. And you can get all the details in this hot new report.

Develop A Magnetic Personality: In some ways, this is THE single most valuable part of this entire package. Why? Because it contains a powerful psychological secret that allows you to attract wealth, business, success… even members of the opposite sex to you like a magnet. (If you are single, and looking for that “special someone” who is just right for you, then this can change your entire life).

4.) The “MLM Domain Secrets eBook” With Distribution Rights:

In these 16 info-packed pages, you’ll learn everything you need to know about registering and profiting from your domain names (and there’s a LOT more to it than you think!)

Including how to turn your website into “search engine candy” and get a top ranking on Google and Yahoo — resulting in even MORE free leads, more sales… and more money in your pocket.

You’ll also get the inside secrets to protecting yourself and your domain name from traffic stealing, “money-mooching” competitors, (this secret literally saves me over $10,000 a year)… and much, much more.

Anyway, what does Magnetic Sponsoring cost?

15. Build Perceived Value:

Examples:

• Let’s summarize everything you’re going to get when you say yes to _______ right now…
• Main program name $_____ value
• Bonus #1 name $ _____value
• Bonus #2 name $ _____ value
• Bonus #3 name $ _____ value
• That’s a total value of ________!

Magnetic Sponsoring Example:

Anyway, what does Magnetic Sponsoring cost?

Before I made it available to the general public, I once had someone offer me over $1,000 just to borrow it for a weekend. So I have no doubt I could easily charge hundreds of dollars for this with no problem.

But I’m not asking you to pay anywhere NEAR that much money.

16. Accepting Full Retail Value:

Get them to say “yes” 3 times in their mind to the benefit your product offers at full retail value.

Examples:

• The total value of everything in this amazing breakthrough system is $__________. If you add the bonus, that brings it to $___________.
• Now let me ask you… If all this system did for you was _______, would it be worth it to you?
• Picture being able to ______. Would it worth $______ for you?
• Just imagine ________. Would it be worth $______ for you to finally ________?

Magnetic Sponsoring Example:

(This technique was not used in the letter).

17. Reduce Price To Irresistible Level:

Examples:

As you can clearly see by now, this is an unbelievable value at _________, however I know times are tough right now, and I want to give you every reason to take advantage of this amazing system today, so I’m going to give you a chance to pick this amazing system up right now at steep discount…

When I originally ran this by some of my top students, they said I would be crazy to offer it for anything less than _____. Obviously, they know the value because they’ve experienced the results for themselves.

However, we don’t know each other, so I want to give you every reason to say yes to what I have for you…

At first, I was going to cut the price in half, which is only a one time investment of _______.

Now I know if you’ve gotten this far and you’re reading/watching this, you’re probably ready to get started, and I want to do one even better and make this an absolute no-brainer for you…

18. Reveal Final Price:

Example:

Now I want to make this an absolute no brainer for you…

So for the next ________ (# of people or time period), I’m going to make this amazingly powerful _________ system available for the one time low investment of $____…

That’s a whopping ___% savings from the normal retail price of
________ (OPTIONAL)

And because I want to make this affordable for everyone, I’m even offering a __ pay option, so for __ easy payments of _____, you can start enjoying the benefits of ____ right away.

Magnetic Sponsoring Example:

If I hear from you today… you can download my entire system (and the bonuses above) for a mere $39.95.

Why price this package so low?

It’s simple. When you get a taste of just how valuable these insider network marketing secrets are, you’ll want more of the same real-world MLM success products I offer.

And if that’s the case, we’ll both be getting a great deal in the long run.

19. Inject Scarcity (if any):

Examples:

• I’m only taking on ____ this week/month…
• I only have __ spots…
• This won’t last long because …
• This video will come down when…
• Because I only have limited availability/quantity/etc.
• After the first _____, all the fast-mover bonuses will be gone…

20. Remove All Risk:

Examples:

• Look I’m going to give you the absolute best guarantee I possibly can…
• I’m taking on all the risk…
• You have nothing to lose and everything to gain…
• My iron-clad 100% money back guarantee…
• I’m so confident in your results, I’m going to put my money where my mouth is…

Magnetic Sponsoring Example:

Plus, it comes with a 12 month, “can’t-lose” guarantee:

If in the next YEAR you don’t sponsor at LEAST 10 brand new people into your business each month… if other network marketers don’t pound on your door almost begging you to join your downline… if your friends, family and co-workers don’t corner you and DEMAND to know your “secret” for quickly making so much money…

…I’ll buy the manual back from you and…

You Can Keep The Online CD, Bonus Reports And “MLM Domain Secrets” eBook Just For Your Trouble!

That means you have ZERO risk.

So grab your copy now, before it slips your mind.

21. Call To Action (Desire-Based):

Examples:

• To take advantage of this offer and to experience _____ for yourself, take action right now by clicking the “add to cart” link below.
• I want you to experience these results for yourself, so click the add to cart button below right now to get started…
• This is your chance to finally ______, and you have nothing to lose and everything to gain by saying yes, so click the add to cart button now to get started…

Magnetic Sponsoring Example:

Here’s how to order:

To order with your credit card on our 100% secure server, simply click on the blue link below that says: “Click Here To Grab Your Copy Of Magnetic Sponsoring Today.”
Remember, you risk nothing.

In fact, with this super-generous guarantee…
There’s Simply No Way You Can Lose!

22. Give A Bigger Reason Why:

Examples:

Now I know you’re probably thinking to yourself, “______, why would you make
such an insane offer by practically giving this away?”

Well that’s a great question and the answer is because I have a bigger vision.

You see,

• I want to get __ new case studies and testimonials…
• I’m on a mission to help _________ this year…
• I know once you get results with ______, you’re going to want to do business with me in the future…

23. Call To Action (Logic-Based)

Examples:

• So here’s ___ more darn good reasons to take action now…
• Your investment is tax deductible…
• You are saving ____% when you order today…
• You’re getting _____ in free bonuses
• You’re guaranteed results or you get your money back…
• Basically, you have nothing to lose by saying yes, so go ahead and…

24. Call To Action (Fear-Based):

Examples:

• Now I want to give you fair warning…
• I’m taking this letter/presentation down when …
• I’m only taking on ___ more ___ and…
• This amazing ________ will never be made available again at this ridiculously low investment
• Why pay more later when you don’t have too?
• If you don’t do anything about your ______ problem, you will continue to _____, miserable and your life will continue to suck…
• If you don’t do something today about ______, how will your life be different ____ from now?
• The definition of insanity is doing the same thing over and over and expecting a different result…

25. Close With A Reminder:

Examples:

• Remember…
• Once we hit ____…
• We have very limited____…
• And you are completely covered by our risk-free 100% money back guarantee, so you have nothing to lose and everything to gain by decisive action and claiming your _____ right now and _______.

Mike Dillard